"Kudos to their team that came up with such a creative name": Users LOL as Kim Kardashian debuts NikeSKIMS collab

Nike and Kim Kardashian’s Skims are teaming up and introducing NikeSkims because your workout gear should be sculpted perfectly. This is Nike’s first time co-parenting a brand with an external company, which means history is officially doing its thing.

NikeSkims is set to serve sports performance with a side of style. Every seam, every stitch, and every Dri-Fit-infused panel is designed to support curves and confidence.

Whether you’re an elite athlete or just power-walking to brunch, there’s a fit for you. It’s a low-key attempt to dominate the fitness fashion game.

Nike can tap into a new female audience and keep the brand evolving. Skims, on the other hand, get access to Nike’s research-backed materials, production wizardry, and a global distribution network.

Which brings us to our primary topic: jokes and memes. We wouldn't describe this collaboration as amusing, but the internet has managed to make it seem like a stand-up act.

One X user decided to serve a not-so-subtle roast stating:

"Kudos to their team that came up with such a creative name 😭"

Another user speculated:

"Compression leggings finna cost $300 and still be sold out in 5 minutes 😭"

Meanwhile, this user's tweet sounded like they were about to scold a bunch of people:

"Who came up with this idea"

A user highlighted:

"No single effort in the name😂"

This user's concerns were on another level:

"Kanye furious right now 😭"

Users were not getting enough of the "creative" name:

"Very creative name collab I wonder how they thought of very creative innovative name 🤣"

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The backstory of Skims x Nike

This power duo started cooking up plans in October 2023 when Skims slid into Nike’s metaphorical DMs with a proposition.

What started as a casual collab chat turned into a joint brand launch.

Nike’s bringing the sweat-tested, athlete-approved tech. Skims is bringing the aesthetic mastery of body-hugging silhouettes.

Kim Kardashian, Skims’ co-founder and chief creative officer, summed it up best: innovation, inclusivity, pushing boundaries.

“Nike and Skims share a deep commitment to innovation, inclusivity and pushing boundaries, driven by an unwavering belief in the power of women.”

She continued -

“This partnership is the culmination of that shared vision, delivering product that is meticulously designed to sculpt and perform for every body. Every single detail has been obsessed over and carefully considered.”

Heidi O’Neill, Nike’s president of Consumer, Product, and Brand, echoed the sentiment, saying this partnership fuses Nike’s performance-driven products with Skims’ body-conscious designs.

“We’re energized by the opportunity to build a new brand and shake things up for the next generation of athletes with NikeSKIMS.”

“This partnership brings together the best of both brands and unlocks an incredible opportunity to disrupt the industry with our shared passion and commitment to innovation. We will invite even more athletes into sport and movement with product that makes them feel strong and sexy.”

Amy Montagne, vice president and general manager of Nike Women’s, pointed out that NikeSkims is about ushering in a new era of athletics—where form meets function, and the market gets something actually new for a change.

“With NikeSKIMS, we’re deepening that support, listening to the voices of our athletes and women around the world and meeting their needs with a unique and disruptive point of view rooted in strength and style — and fueled by two powerhouse brands known for innovation and cultural disruption.”

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What’s in the drop?

You can expect apparel, footwear, and accessories engineered for high-intensity workouts but designed to feel like a second skin.

Nike’s beloved Dri-Fit technology will meet Skims’ signature silhouettes, creating an activewear line that’s just as much about movement as it is about looking effortlessly put together.

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Why now?

Nike’s been expanding its commitment to female athletes, making everything from sneakers to sports bras more accessible and intuitive.

Meanwhile, Skims is in full expansion mode, raking nearly $880 million in direct-to-consumer sales in 2024. The brand has been on a collaboration speed run, linking up with Swarovski, Dolce & Gabbana, and The North Face.