British-American artist and actress Jemima Kirke made the internet scream "same" with her latest catchphrase, “What the hell, sure”. The queen of dry humor herself, who starred in Girls as the out-of-control Jessa, has stirred a buzz on social media.
During a particular Q&A session, a simple humorous answer became a viral sensation. It is one of those phrases that tell everything and nothing all at the same time.
It can best be described as the summary of your thoughts if someone tries to convince you to buy their essential oils on Sunday at 9 a.m. What would you say? "What the hell, sure"!
How was “What the Hell, Sure” born?
Jemima Kirke being Jemima Kirke, was looking fantastic in a beret and leopard print coat, doing a celeb staple— interacting with followers on Instagram.
A fan decided to challenge her with an important philosophical question: “Are you queer?” As is fitting a response from the Girls star, she replies with the sarcastically brilliant “What the hell, sure.” If ever there was a time for the internet wow, this was it.
What followed next is plain history that belongs to the world of memes. It was funny, and amusing, to see users on X (formerly Twitter) transforming ordinary situations into comical masterpieces.
Suppose you have to accept cookies on a website. It cannot be a good idea, but you go right ahead and take the bait. Well, my friend, you are now enjoying the life of Jemima Kirke.
“What the hell, sure,” you say when you click accept as you are handing over your data for free as you would with the giant pack of Oreos at Costco.
Or picture this: you’re in a political discussion and they say something that doesn’t make sense. Do you invest in a reflective counterargue? Nah. You just hit ’em with the “What the hell, sure” and walk away.
The meme’s far-reaching impact
Since its success in November 2024, “What the hell, sure” has become the official slogan for everyone who finds themselves in a world that demands accountability. This is perhaps the internet’s equivalent of throwing up both hands and saying, “I have no idea, but this is what we are going with.”
It might range from replying to people offering random advice to agreeing to requests that are surreal. Not to mention, it’s made Jemima Kirke the accidental oracle for Gen Z and beyond.
The future of “what the hell, sure”
Well, how exactly does this meme go from here? Quite frankly it could be anywhere. It could be the response to everything silly that is posted on social media these days.
For the next decade of internet jokes, it could be the famous phrase. Or maybe it will just continue like the ultimate symbol that sometimes all one can do is say “What the hell, sure?”
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So, if you’re ever in doubt, just say it with us: “What the hell, sure.” It’s the only answer that truly makes sense.
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