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Beyoncé is ready to drop some major news on January 14, 2025, and the speculation is off the charts. Following her performance at the NFL Christmas Day Halftime Show, where she rolled out hits from her latest album, Cowboy Carter, Queen Bey left fans on edge with a teaser video.
In the short clip, Beyoncé was on horseback, waving an American flag, with a date boldly displayed at the end. That's it. No explanations, just enough to send the BeyHive spiraling into a frenzy.
Now, theories are flooding the internet. One particularly wild guess comes from an X user who confidently declared:
“It's gonna be a line of cigars called Cégars.”
Another user added a backstory fit for a biopic:
“And it’s going to come with the story of her great grandfather’s brother who was a runaway slave that became the first cigar salesman in Cuba 😭😂.”
A netizen joked:
“I can't wait to learn about how her aunt Cecile was a big cigar smoker and that this inspired her to make her own.”
The name Beyoncégar was also quickly caught on.
One fan wrote:
“Pls no for the love of all things good in this world pleaaaase no 🥲.”
Another X user took a darker turn, stating:
“My uncle is going to be happy, he’s going to have a new brand of cigarettes with which he’s going to kill himself.”
Beyoncé’s big announcement
Revisiting December 25, 2024, when Beyoncé took the stage during the NFL Christmas Day Halftime Show. Her 13-minute performance was electric, packed with tracks from Cowboy Carter.
At the end of her set, she hinted at a big reveal scheduled for January 14, 2025. The teaser video, where she is riding a horse and waving an American flag, ended with just the date on screen.
What could Beyoncé be announcing?
With her publicist denying any 2025 tour plans, the rumor mill is working overtime. Here are the top theories:
Act III of Her Album Trilogy
One of the most popular guesses is that Beyoncé will release Act III of her ongoing album trilogy. Fans have been hoping this next chapter will tie it all together after Renaissance in 2022 and Cowboy Carter in 2024. The horse and flag imagery have some thinking she’s shifting towards a rock-inspired sound, but nothing is confirmed yet.
A World Tour
Despite her publicist’s denials, the BeyHive remains hopeful for a world tour. Her recent performances have built up serious momentum, and a tour announcement would be the perfect way to capitalize on it. After all, she hasn’t toured for Cowboy Carter yet, and fans are itching for live shows.
Visuals for Renaissance and Cowboy Carter
It is clear that visuals play a big role in Beyoncé's artistry, and the fans have been vocal about wanting them for her last two albums. If this announcement is actually a series of music videos or performance visuals, it will satisfy that craving for sure.
Something Completely Unusual
Beyoncé is in the business of keeping us guessing. It can be a fashion line, perhaps a new film project, or maybe something else altogether, but anything seems possible at any given moment with Beyoncé.
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