Tech giant Microsoft recently released an ad campaign for its popular gaming console, Xbox, as well as for its cloud gaming service titled "This is an Xbox." The campaign aimed to show people how to play Xbox games on electronic devices other than the Xbox through cloud gaming.
It featured posters and commercials showing devices such as smartphones, laptops, and even remotes being called Xbox. It even featured photos of a cat and a bento box. Microsoft's idea behind the campaign was to show how the Xbox has transcended from being just a gaming console, but contrary to what they expected, the campaign generated amusement among people online, who found it to be confusing and half-baked.
The campaign has given rise to a wave of memes on the internet, with users mentioning or putting up photos of different things and asking if they count as an Xbox, like how this user on X is wondering if his microwave is now a box, too.
Hilarious fan reactions to Microsoft ad campaign
The internet can't seem to get enough of the campaign, questioning whether literally each and everything or living being that they see around them could be an Xbox. Let's take a look at some of the funniest reactions that have gone viral.
1 - Xbox Toaster
A user on X posted this amusing photo of a toaster, quoting the campaign slogan "This is an Xbox." After all, they both run on electricity and heat up on use.
2 - The "Ex-box"
If anything can be an Xbox, then your ex's shoes put inside a box can be one, too, as hilariously pointed out by this user.
3 - Oprah's Approval
This user was quick to use the famous "You get a car" moment from The Oprah Winfrey show. If a strong, successful, selfless person like Oprah calls something an Xbox, then it is indeed an Xbox without question.
4 - The PlayStation
Naturally, if we are to follow the theme of the campaign, then the PS5 must be an Xbox too!
5 - Real-time reaction
This meme accurately captures how people must have reacted upon seeing the "This is an Xbox" ad campaign for the very first time.
6 - Xbox Banana edition
Trending
The Xbox campaign featured a bento box but did not qualify it as an Xbox, but maybe this banana could make the cut!
The internet is truly a delightful place, finding and fueling humor in everything around us, and while Xbox's new campaign might not have generated the response that they might have expected, it has surely gotten people talking. So maybe the campaign ended up being a big hit after all!
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