‘Image is so cold!’: The Weeknd’s icy look for Variety has fans in stitch

With his icy picture session for a prominent magazine, The Weeknd has once again ignited the internet. For the cover, the singer—who is well-known for his seductive melodies and silky vocals—took on a strikingly "icy" look, which had fans talking on social media.

"The Weeknd looks icy for Variety," was the caption that fans quickly responded to "Image is so cold!" was one comment that sums up the atmosphere well, and the commenters weren't joking.

The Weeknd personified winter in human form, clad in a sleek, black coat and surrounded by what can only be described as an arctic wind of chilly sensations. However, his appearance wasn't the only thing that made people speak; admirers couldn't resist sharing their clever observations, and to be honest, the responses may have been funnier than the pictures. It appears that Twitter was heated by his icy demeanor.

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Fans bring the heat with witty responses to The Weeknd’s ice-cold Variety look

If there’s one thing fans love, it’s showing up with their best commentary when an artist drops a new look. The Weeknd’s latest photoshoot was no exception, sparking a flurry of tweets that were as cool as his outfit—maybe even cooler. One fan jokingly said,

“He should bring some of this ice to LA," clearly feeling the heat.

The photoshoot’s styling, with its cold, wintry vibes, gave fans plenty to work with.

Another user couldn’t help but poke fun at the aesthetics, tweeting,

"The photos from this shoot being better than his last album cover ijbol."

With a deadpan response, one fan sarcastically added,

“Looks icy… now y'all couldn’t come up with something better?” Ouch, but also kind of accurate.

And in case you thought it was all snark, one X(formerly Twitter) user expressed their unexpected love for the photoshoot with a woman crying GIF captioned,

"I never knew how much I needed him until now."

Some fans also threw shade at certain media outlets for not giving The Weeknd enough love in the past. One user tweeted,

"Thanks for finally acknowledging his existence, pop base…,"

They made it clear that they’re not afraid to call out the lack of attention.

Of course, others skipped the wordplay entirely and went straight for the admiration, with a fan simply stating,

“Icy? He looks hot asf.”

Another hit on The Weeknd’s evolving style, with the line,

"Starboy ahh hair," referencing his past iconic looks.

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The Weeknd’s career evolution

The artist himself has been preoccupied with far more important matters, while fans were busy swooning over (or mocking) his icy picture session. He made hints in previous interviews that the next phase of his career would be a bit different. After dominating the music charts for years, The Weeknd recently talked about approaching the "final chapter" of his career, which raised questions about what the Grammy-winning musician would do next.

Fans are eager to see what he will do next, whether it be continuing to make music that defies genres or taking on additional acting roles. The Weeknd has consistently pushed boundaries, starting with his eerie R&B songs and his current pop, synth-wave, and even cinematic experiments.

As the singer strikes a balance between an unquestionably hot and icy-cool public persona, his Variety cover shot only serves to highlight how even his visual aesthetics change with time.