“I've a feeling this movie gonna flop so hard”—Fans troll as new poster for Ryan Coogler’s ‘SINNERS’ drops

There’s always that one movie poster that sets the internet ablaze with fans' witty remarks, and the newly released poster for Ryan Coogler's upcoming film SINNERS has certainly done just that. As with many anticipated films, a little bit of hype is inevitable, but when fans get a glimpse of a poster, it can quickly turn into a meme goldmine.

This time, the internet went wild, and if the film’s social media team had hoped for a warm reception, they definitely got something just maybe not what they expected.

But who could blame them? In a world where fans don't hold back from voicing their thoughts, SINNERS' poster became the latest target for humor. It didn’t take long for users to flood the comments with hilarious takes, making sure the poster went viral for all the wrong reasons. If there’s one thing you can count on, it’s the internet’s ability to turn any piece of media into something they can poke fun at.

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Why Ryan Coogler’s ‘SINNERS’ poster went viral and sparked hilarious fan reactions

The SINNERS poster, dropped by the official movie accounts, quickly sparked confusion and laughs in equal measure. With a striking (or rather, unremarkable) design that resembled something straight out of an old-school video game, fans were quick to latch onto its peculiarities.

As one user pointed out,

"looks like mafia 3 game."

In a sea of slick, cinematic movie posters, this one seemed to lack the finesse expected from a film helmed by Ryan Coogler, who has previously delivered hits like Black Panther and Creed.

Instead of getting lost in praise, the poster became the butt of many jokes. While some fans speculated about the storyline (which we can all admit looks pretty intense), others couldn’t resist pointing out the simplicity or perhaps the blandness of the design.

A user humorously remarked,

“Double the Jordan, double the drama. Take my money 🤑.”

Apparently, adding a second Michael B. Jordan is all it takes to guarantee a ticket sale. As for SINNERS, which is supposed to be all about suspense, drama, and intense emotional stakes, some fans can’t help but fantasize about how much more drama it could have if the right touches had been added to the poster.

Then, of course, there were the reactions that roasted the simplicity of the poster’s design. One particularly brutal comment summed it up perfectly:

“This boring ass poster style needs to end 😭.”

Honestly, can anyone blame them? With the internet constantly pushing for high-stakes visuals, it’s a bit jarring when a poster feels so…underwhelming.

But let’s not forget the memes that emerged from this situation. A user cheekily quipped,

“Almost movie time,”

clearly poking fun at the fact that no matter how underwhelming the poster was, the excitement still builds because who doesn't love a good Michael B. Jordan performance? After all, no amount of boring posters could stop fans from tuning in.

Another fan, channeled their inner enthusiasm with a classic line: “Michael B Jordan in it? I’m watching!” With Michael B. Jordan being the crowd favorite, it’s safe to say that he’s a ticket-seller all on his own, even if the poster doesn’t exactly scream “Oscar contender.”

It wasn’t all just jokes and mockery though. Some fans did express genuine anticipation for the film.

A fan said,

"Not like this"

clearly hoping that the poster wasn’t the final visual product of the film’s campaign. It’s understandable to feel this way when a film has so much potential, yet it’s left with a lackluster introduction.

In the end, while the SINNERS poster may not have been the cinematic masterpiece some were hoping for, it certainly did its job getting people talking. Whether the movie lives up to the expectations set by the viral reactions is another story, but one thing's for sure: the internet has spoken, and they’re here for the drama (and Jordan, obviously).

As the countdown to its release continues, the buzz is only growing, and in the age of viral humor, that’s the best kind of marketing. We’ll just have to wait and see if SINNERS can redeem itself on the big screen or if it’ll end up as just another poster meme for the internet to feast on.