"He had to do something quickly": Online memes erupt as first poster for The Weeknd’s upcoming film, ‘Hurry Up Tomorrow’ releases

Aside from producing, writing, and performing his music, our fave artist, The Weeknd is also a filmmaker! After his TV series, The Idol, The Weeknd just released the first poster for his upcoming film, Hurry Up Tomorrow, the partner film for his sixth studio album with the same name. (via X/@PopCrave)

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Memes erupt with The Weeknd's poster reveal

Because The Weeknd's first poster for his movie has been revealed, fans poked fun at The Weeknd, saying that he knew his album was flopping, so he had to do something to make his fans and the casuals intrigued (via X/@crueellsummerr):

"He saw the album tanking, he knew he had to do something quickly."

Others trolled the movie poster, saying that it looks exactly like the poster of the 90s slasher flick, I Know What You Did Last Summer (via X/@COWBOYREQUIEM):

Fans also joked that the Hurry Up Tomorrow film should be just as cool as the movie poster, because if not, The Weeknd's FINISHED.

"It better be cool like this poster." - a fan said (via X/@whotfisjovana)

Other fans clowned the film, saying that if Hurry Up Tomorrow doesn't win at the Oscars 2026, they will delete their X (formerly Twitter) account as a solidarity move for The Weeknd.

"If this movie doesn’t win an Oscar I’ll delete my account!" - another fan replied (via X/@TopMGSzn)

While some X users are excited about The Weeknd's film, others are skeptical, jokingly speculating that Hurry Up Tomorrow is just an "odd Hollywood elite nonsense."

"This is gonna be some odd Hollywood elite nonsense." - an X user suggested (via X/@WillBarb44)

Some X users also roasted The Weeknd and his previous works, saying that Hurry Up Tomorrow will flop just like his 2023 series, The Idol.

"Oh..it's going to flop like that one season series..." - another X user commented (via X/@wrongvibe69)

Finally, X users also clowned The Weeknd's color choices for his movie poster, sarcastically saying that the red and blue lights are something "new" to him.

"Wooowww red and blue lights how unique and new for him!" - another X user added (via X/@maplsyrupcoffee)

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Hurry Up Tomorrow: The Gist

The musical-psychological-thriller film is "somewhat" autobiographical—based on The Weeknd's experience with the limelight, and follows a fictional version of himself, who is on the verge of a mental breakdown. With the help of a stranger who pulls him out of his misery, they embark on an existential odyssey, questioning life, the limelight, and everything in between.

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Whether you like it or not, Hurry Up Tomorrow may be The Weeknd's magnum opus and we can't wait to catch it in cinemas on May 16, 2025.

Here's a tip—before you watch the film, make sure to listen to the album of the same name as the two are connected to one another!