"He is about to activate his Twitter" - Internet pokes fun as Shopify bans Kanye West's Yeezy site

Yeezy's site has officially gone dark, closing the book on another surprise installment in Kanye West's fashion career. The site's vanishing act comes on the heels of criticism for its new T-shirt design, which unabashedly sported a 'swastika' - a design element that, as anticipated, did not sit well.

While Yeezy has long been infamous for pushing limits (and tweets, of course), this effort pushed the entire site firmly into the offline night. For the time being, fans seeking neutral-colored streetwear will have to seek it out elsewhere for their oversized hoodies and sci-fi sneakers.

Shopify, the platform of choice for online retailers worldwide, confirmed to several news sources that it removed the Yeezy website. Shopify rationalized this by citing terms of service abuse and non-engagement in "authentic commerce practices", making it clear that even in the untamed world of e-commerce, there are still some boundaries you simply can't breach.

The company said:

"All merchants are responsible for following the rules of our platform. This merchant did not engage in authentic commerce practices and violated our terms, so we removed them from Shopify."

With Yeezy's site now gone to the internet ether, fans seeking to get their hands on overpriced sweatpants and space-age shoes will have to embark on a fresh shopping odyssey - maybe to the expanse of resale sites or the fabled territory of "Sold Out" alerts.

Shopify did, however, not hesitate to banish Yeezy from the virtual realm, showing that even in the Wild West of digital fashion, there are some buttons too tempting to push. As for what's next, maybe Yeezy will resurface on a fresh site, or maybe it'll be an online ghost story retold to hype beasts in bed.

As soon as the news came out, someone (@suayrez) took to his X account and hilariously commented:

"He's about to activate his twitter"

With his online store currently out of commission, everyone's already wondering what's next for Kanye - uncovering his Twitter handle for another round of crazy, all-caps rants. If history is any indication, a deluge of cryptic tweets, surprise endorsements, and perhaps a few random misspellings is on the near horizon.

Whether it's a string of one-word tweets, an impromptu album release, or something that has everyone scratching their collective heads, one thing is certain - his timeline is going to be on fire.

As the news of the disappearance spread, the Internet did what it does best: react quickly at lightning speed. Memes and theories were created and the comment sections became the digital equivalent of a popcorn-worthy spectacle.

Some fans were shocked, others totally unfazed and a few just wanted to know if their orders would still ship. As the dust settles, let us take a look at some of the most entertaining reactions from the online crowd.

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Netizens have reacted as Shopify bans Kanye West's Yeezy site

Someone (@zudasworld) commented:

"Glad shopify finally banned him."

Another one (@follower_huble) commented:

"This was bound to happen."

A netizen (@judyxop) expressed:

"First Adidas, now Shopify… Ye really has a talent for burning bridges"

A folk (@whogotnow) commented:

"this whole time he just had a shopify account bro!"

A user (@CS2_Sam) sarcastically wrote:

"I thought bro was untouchable"

Another netizen (@suayrez) hilariously commented:

"Get ready for the biggest rant ever blaming everyone but himself"

Someone (@dme_363) commented:

"Shopify to Kanye West's YEEZY website. #MusicWithDME"

Whether it's Twitter fans trying to figure out what all the stuff really means, conspiracy theories about where the site may reappear or Kanye's expected Twitter return, the internet moves on to its next spectacle. Nothing in Kanye West's world stays quiet for long. As a result, headlines, comments, and misinterpretations continue even though the website is no longer accessible. This is just an intermission if history taught us anything.

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