Never in a million years could anyone guess Apple could ever lose money. The company which is known for making money for even letting consumers touch their products, is suddenly losing a lot of revenue. All because their streaming service Apple TV+ is not generating enough subscribers.
Besides being known for creating hit shows like Ted Lasso, Severance, and The Morning Show, the streaming service is the first Apple product/service that hasn't made anyone sell any organs. Maybe that's why it's suddenly facing a crunch. There is no thrill in subscribing to the service.
But another reason for the losses is said to be the absence of marketing for it. Usually, the company doesn't need any promotion for any of its products, they sell like hotcakes the minute they hit the market. But it looks like this one might need a little push. Although the content on the streaming service is critically acclaimed maybe it is not being promoted enough.
Until they learn to do that, the company is losing $1 billion every year. It's an entire net worth for some, a dream for others, but for a $3 trillion company, it's pocket change.
Fan reaction to Apple losing $1 billion on streaming every year
The minute people heard that Tim Cook is losing $1 billion on streaming every year, they wanted to rush to the nearest store and buy another iPhone. But then they remembered they were broke and couldn't afford it so they came back home. So, then they thought how could they help, and then it hit them. They should open their laptops and write hilarious comments.
Maybe Tim Cook will see them, laugh a little and when his mind and body are at ease he will get the idea to promote the streaming service.
One user, @The_Epic_Scenes knew how Apple would bounce back:
"Don't worry, they'll drop a new iPhone to fix it."
Another user, @littlenutsac_, described the struggles of being in a digital dilemma:
"Nobody wants to pay for a whole app for four good shows."
One more user, @Entmt_clips_X_, gave some hope to people who thought the company was in trouble:
"Apple has a market cap or net worth of $3.23 trillion as of March 19, 2025. They will be fine."
User @drxggybunny decided to shoot their shot with this comment:
"Apple might as well just bring back iTunes."
User @Novajmorea took this moment to shade another streaming service:
"Disney should be the one losing $1 billion a year."
Another user, @tomelichtash, had a sarcastically hilarious comment to add:
"How much are they making on lightning cables?"
Another shared the funny GIF to sum up the situation:
If you already have an iPhone then you are already halfway there. Now all you have to do is subscribe to the service and enjoy the amazing shows.

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