Fans laugh out loud saying "Is that James Charles?" as a ‘This is the music industry’ tweet goes viral

The amusing mix-up between music sensation Dua Lipa and beauty tycoon James Charles is the reason behind Twitter's current hit tweet circulation. It all began when an altered snapshot of many top-charting musicians appeared in a tweet. Lady Gaga, Taylor Swift, and other music business titans were featured in the picture, which was intended to honor them.

However, something—or rather, someone—seemed strange about Dua Lipa's location. It was none other than James Charles, who looked quite similar to Dua and replaced the popstar's glitzy posture. This caused a flurry of bewilderment and hilarity on the internet.

Unable to contain themselves, one X (formerly Twitter) user retweeted the post with the following:

"I'm sorry, is that James Charles? 😭😭😭."

A viral moment was thus created. What should have been a routine professional snapshot was transformed into a comedy goldmine when followers commented on how very alike the two looked in the glammed-up photo. The tweet rapidly gathered popularity.

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Fans hilariously mix up James Charles and Dua Lipa in viral "music industry" meme

As the tweet circulated, Twitter users flooded the timeline with a blend of disbelief, humor, and iconic Gen Z commentary. From calling out the resemblance to James Charles to roasting the music industry, the reactions were everything you’d expect from a viral moment like this.

"Wait a minute… not James Charles popping up where I least expect it 😭😭," one fan tweeted, capturing the collective shock of the platform.

Another user wrote,

"best part about this is how long it took me to work out which one of them you meant 💀."

The subtle confusion between the two figures made the post even more comical.

Others leaned into the hilarity of the situation, commenting on how Dua Lipa got replaced.

"that definitely ain’t dua lipa ffs🤣😭," wrote one person.

While another piled on with,

"YALL DID DUA LIPA DIRTY😭😭😭😭."

The meme continued to spark laughter with someone joking,

"temu Dua Lipa," referencing the online retail giant known for discount look-alikes.

And of course, with Twitter being Twitter, some couldn’t help but declare the situation:

"this is ragebait"

Others saw it as an example of:

"The music industry to gays on Twitter."

The viral tweet clearly left no one unscathed, with one fan even suggesting,

"i know dua lipa just flipped the table somewhere."

With that, it was clear: the internet’s imagination had officially run wild with this hilarious moment.

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The James Charles-Dua Lipa resemblance explained

Although the worlds of artists and influencers have been playfully combined in online culture before, the James -Dua mix-up seems especially amusing given that both celebrities are well-known for their glitzy public personas. The British-Albanian singer Dua Lipa, known for hit pop anthems like "Levitating" and "Don't Start Now," has clearly established herself as one of the most fashionable people in pop music.

She frequently appears on red carpets on Instagram, donning fun-out-there, expensive attire. In the meanwhile, James Charles, a popular YouTuber and influencer in the beauty industry, is well-known for his dramatic and daring makeup looks, which would be appropriate for a pop star such as Dua.

The tweet's altered image was obviously intended to provoke a response (rage and humor bait), but it also serves as a reminder of how digital culture sometimes blurs the distinctions between superstars, which makes the improbable connection between James Charles and Dua Lipa strangely funny.

Although fans have previously suggested improbable similarities between celebrities, this image swap went viral due to its amount of detail. These tendencies are fueled in part by the meme culture that flourishes on Twitter, which keeps fans—and occasionally even the celebrities themselves—aware as they traverse the realm of online comedy.