The well-known YouTuber MrBeast, also known as Jimmy Donaldson, gained notoriety for his extravagant proposal to his now-fiance Thea Booysen, but rather for his attire (read: merch) on the special day. Because hey, even a sincere suggestion appears to be vulnerable to online criticism! The internet reacted differently when critics brought up the fact that MrBeast and his family members were wearing branded items as the proposal was being made. Mr. Beast, who is renowned for his sense of humor and playfulness, answered in a traditional manner. In response to the criticism, he joked in a tweet,
"It was cold in the house,"
dismissing the remarks with a light-hearted joke that quickly gained popularity.
Fans reacted quickly, with some finding his remark relatable and others unable to help but make fun of the circumstance. As expected, the internet was ablaze with comments, memes, and amusing interpretations on the most surprising element of a proposal: the clothing.
MrBeast’s proposal becomes a viral moment—not for the romance, but for the merch!
In typical internet fashion, fans didn’t hold back as they dissected MrBeast’s proposal wardrobe. From questioning his motives to creating humorous narratives, the reactions ranged from playful to downright hilarious. One fan tweeted,
“Everything he does seems like some marketing ploy 🤣,”
humorously suggesting that even his proposal was a strategic move. The ever-observant online community loves to spot hidden meanings, even when none exist.
Others found the entire debate ridiculous, coming to MrBeast’s defense with a healthy dose of sarcasm.
“Why does it matter what they’re wearing 😭,”
one fan tweeted, baffled by the intense focus on something as trivial as clothing. Another tweet humorously added,
“Hope she said No,”
playfully poking fun at the situation without losing the light-hearted spirit.
Of course, the snark didn’t end there. Some fans took the merch-wearing situation as an opportunity to roast the YouTuber’s persona.
“Dude is so desperate to be liked 😭,”
one user joked, while another tweeted,
“Just had 3 laying around for em,”
implying that the merch was just too convenient to pass up.
The house itself also became a source of internet jokes. With the proposal taking place in MrBeast’s sprawling, glass-filled home, one fan humorously tweeted,
“Its cold because the house is made entirely of windows,”
while another took it a step further with,
“Bro has no money for heating?”
—proving that in the world of internet fandoms, no detail goes unnoticed.
A background on the proposal and the criticism
For those who are not aware, MrBeast's proposal to Thea Booysen was a momentous occasion for both the pair and their relationship's supporters. The proposal was held in MrBeast's renownedly enormous and opulent home, which fuelled the fire on the internet as followers left comments on everything from the setting to the décor. Even though the couple's proposal was a private and emotional time, social media was buzzing with discussion after MrBeast, his family, and even Thea were seen sporting his trademark merchandise.
Given MrBeast's reputation as a marketing whiz who never stops innovating, several conjectured whether the merchandise selection was intentional. Ultimately, MrBeast's commercial savvy and brand are as much a part of his image as his large-scale productions and philanthropic activities. Given his reputation for outrageous pranks, fans couldn't help but view this as yet another tactic to maintain his brand's prominence. For MrBeast, though, it appeared to be more of a coincidence than a strategic action, and his casual reply suggested that there was no deeper significance.