"Everyone wants some of TikTok's Nachos": Netizens react hilariously to Elon Musk's X rolling out new video tab

X, the company owned by Elon Musk, has launched a new video page in an effort to stay up with the rapidly evolving world of bite-sized entertainment. One user's famous tweet,

"Everyone wants some of TikTok’s nachos," was among the many replies to the revelation that sparked a wave of snarkiness and comedy.

In order to stay relevant in a visual-dominated social media landscape, Twitter appears to be hopping on the video bandwagon in response to competition from TikTok, Instagram Reels, and more recently - YouTube Shorts.

With the goal of increasing user engagement and screen time—because, of course, we all needed another platform to spend way too many hours on—this new tool will highlight popular and viral films. Although X has presented this action as an attempt to facilitate users' finding of information, not everyone is happy with it.

As many perceive this "new" function as just another TikTok ripoff, consumers were actually more amused by it than thrilled. Elon Musk's X is undoubtedly attempting to offer a platter of social media nachos, but what are the responses? To put it mildly, they are a combination of memes, side-eye, and laughing.

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Elon Musk’s X rolls out a new video tab, but netizens aren’t holding back their hilarious reactions

As expected, the rollout of the video tab was met with some serious meme energy. While some users appreciated the effort, most were more than happy to roast the new feature. The comments poured in, and here’s a taste of the hilarious tweets flying around:

One user tweeted,

“IG Reels, TikTok, and YouTube Shorts. I wonder what Elon will call this,”

paired with a GIF of a woman nodding her head in amusement. The GIF summed up what many felt: another clone of what’s already out there.

Others had a more critical take, with one comment reading,

“You could have used a prettier example rather than #her,"

referring to the screenshot Twitter chose to announce the new feature, which featured a video by Megan Thee Stallion. Clearly, not everyone was a fan of the chosen content.

In typical Gen Z fashion, the cries for Musk to undo his latest "improvements" didn’t stop. One tweet read,

“TikTok already came back, tell Elon to get rid of it 😭,” expressing both confusion and exhaustion over this redundant feature.

And of course, in the grand tradition of unnecessary tech updates, another tweet aptly summarized the sentiment with,

“Something else we didn’t ask for 😭.”

Even the video choices used to promote the feature were called into question, with one user posting,

“Out of all the videos. Opp base.” The critique of the app’s content curation was loud and clear, adding to the sea of discontent.

But the cherry on top?

“Oh, a tab we won’t be using?? Got it,”

said another, showing the skepticism that users will even engage with this latest addition. And as always, the nostalgia for simpler times emerged when one user tweeted,

“We just want public likes back 😭😭.”

Apparently, there’s no pleasing everyone.

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Other background information: X's video push

However, this new video tab isn't a thoughtless addition, mind you! It's a component of Twitter's larger plan to challenge social media behemoths like YouTube and TikTok and delve further into the realm of video content. In an effort to draw in influencers and producers who are drawn to visual material, Musk has already highlighted video as a crucial area for the app's growth. By launching the tab, X is indicating that, like its rivals, it wants to become a more video-focused platform where users may browse through an infinite number of brief clips.

In an effort to increase engagement and keep users on the app longer, the video page will initially only be accessible to U.S. users (unsurprisingly so). It all comes down to attracting and retaining attention when Elon Musk is in charge.

However, even with this calculated action, Twitter still has a difficult path to overcome the current dominance of YouTube and TikTok, which as we know, hold a strong hold on the video-loving public. It remains to be seen if this new feature will result in a blast of entirely new users or simply turn into another tab in the X interface that isn't being used (*cough cough* GROK).