Decode the ‘Cute winter boots’ on TikTok: The viral phrase and its meaning explained

You’ve probably seen plenty of “Cute Winter Boots” videos on TikTok and other social media platforms. Some of you may have even clicked on a few of them, only to see something unrelated and wonder why that keeps happening. Well, you’re in luck, because we’re here to explain it all!

“Cute Winter Boots” is slang or a buzzword used on TikTok to post unrelated, often controversial content that would otherwise risk being banned on the platform. While many users and even TikTok's algorithm might initially be fooled into believing that the video is genuinely about cute winter boots, it's actually a clever workaround for discussing social or political issues while avoiding immediate scrutiny.

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Origin of the Trend

The trend began shortly after President Donald Trump took office and began signing a flurry of executive orders into law. The “Cute Winter Boots” videos would humorously start with a line or two about boots before transitioning to discussions on mainly resisting The U.S. Immigration and Customs Enforcement (ICE), reminders about First Amendment rights, and other government policies. This clever approach has allowed creators to evade algorithmic censorship by using such buzzwords.

There have been many other examples of such trends that have taken off like “Dior bags” as a code for drones, and “304” for certain social discussions. These creative techniques have allowed people to bypass content moderation on the internet.

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Some of the most popular examples of the trend

Let's take a look at how users have masterfully used buzzwords to hilariously navigate through online censorship and banning to talk about important issues.

Effortless transition (via @bravoCo104498 / X)

Looks like this user masterfully fooled the social media algorithm! The video starts with a seemingly innocent discussion about cute winter boots being available in various sizes, effortlessly transitioning into protests, boycotts, and strikes. It then smoothly pivots to ice cream, only to start talking about ICE - The U.S. Immigration and Customs Enforcement. Genius!

The perfect demo (via @itsjucylucy / X)

Well, if you’ve ever wondered how to join the trend and create your own “Cute Winter Boots” video, this user has you covered with the most detailed demo on how to cleverly work around TikTok’s censorship.

New boots collection! (via @MsCrappinshitz / X)

This user just shared the news about the nearest riot march in the most inconspicuous way possible, slipping it right past TikTok's radar! Wow!

The internet truly brings out people’s creativity in the most hilarious ways, and the ability to bring about social movements through it makes it all the more impactful and sweeter!