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After delivering juggernaut hits with Avatar and Avatar: The Way of Water, director James Cameron is all set to release the third installment of the hugely successful franchise this December - Avatar: Fire and Ash. The film promises to introduce many new elements, but there’s one thing it won’t do - use AI.
The Oscar-winning director recently revealed at an event in New Zealand that Avatar: Fire and Ash will open with a title card stating, “No generative A.I. was used in the making of this movie.” The news has left fans amused and moved - some applauding the director for this decision, while others mocking what the film industry has come to with its increasing reliance on AI.
Hilarious Fan Reactions
Fans were quite amused by James Cameron's decision to include a title card stating that no generative AI was used. Let’s take a look at some of the funniest reactions they had.
"Could have saved a lot of time," said a user.
After all, as this user suggests, it’s all about finishing the project as quickly and efficiently as possible, right? So perhaps using AI in Avatar would have been the better choice since computers were originally created to reduce human effort.
"Do people in the industry think this is something paying customers care about?" another questioned.
This fan has a point - most audience members don’t really care about the use of AI in a film as long as they get to see their favorite creators and stars. But maybe for filmmakers, it’s a matter of principle.
Throwing shade (via @evanverse7 / X)
James Cameron really seems to be throwing some shade at other filmmakers who are or might be using AI by mentioning that he didn’t in the title card. Now, that’s how you do it in style!
"None of it was practical photography either," a user pointed.
Well, if we're talking about not relying on AI or any form of intelligent software, why not go all the way and shoot Avatar entirely with practical photography with no CGI at all? It would be hilarious having the actors paint their faces blue every day!
"I suspect this may be something we start seeing in the end credits of most films. The same way we do about no animals being harmed," another commented.
Trending
Looks like we’re about to see an evolved version of the classic disclaimer, “No animals were harmed in this shoot.” It'll now turn into, “No smart robots were abused to complete this film faster!”
Gotta hand it to James Cameron for always leading the way in filmmaking - one way or another. And now, as always, other directors will surely follow in his footsteps. Kudos to you, legend!
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