"CapCut but from Instagram okay": Netizens react with memes and jokes to Instagram announcing Edits for video creation

A lot is going on in social media lately. The sudden ban on TikTok has had a huge effect on its users in the USA. In the meantime, on the same day, Instagram has announced a special software. The social media platform announced a special video editing tool that will be released in February.

Instagram CEO, Adam Mosseri, announced on Sunday that the Meta-owned network will soon launch Edits, a video editing tool. TikTok and CapCut, ByteDance's mobile video editing software, were banned in the United States at the same time as the announcement.

Adam Mosseri took to his Instagram platform and shared this news. According to Mosseri, Edits will be available for free pre-order on the Apple App Store starting on Sunday. Nevertheless, it will soon be accessible on the Google Play Store as well. However, netizens are claiming that this new Edits tool of Instagram is CapCut's imitation. One of the users (@z3d) wrote in X:

"CapCut but from instagram okay"

Adam Mosseri said:

"Now, there's a lot going on in the world right now and no matter what happens, we think it's our job to create the most compelling creative tools for those of you who make videos for not just Instagram but for platforms out there, as we can... It is not for people who are using desktop apps. It is not for people who look for templates. It is for people who use their phone to make short-form videos."

Social media was inundated with conflicting responses as soon as the news emerged because internet users were unable to contain their opinions. Many conjectured that Instagram's recently released editing tool, Edits, appeared to be an attempt to mimic CapCut's (a video editing app that has also been banned in the USA) functionality, with some calling it a "CapCut dupe."

While some applauded Instagram for taking the initiative and providing creators with a new option, others questioned if the platform could really compete with ByteDance's well-known editing apps like TikTok or Capcut and denounced the move as opportunistic.

Let me walk you through some netizens' comments regarding the news!

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Netizens react as Instagram announced Edits for video creation

Another one user on X (@SETHY) wrote:

"so… capcut?"

A user (@eri) expressed:

"Youll never be capcut"

A netizen (@Connor - Percy's Version) wrote:

"They tryna take hold of the opportunity now that CapCut is down…"

Another netizen (@alfiyastic) quipped:

"Is this a new tiktok? or capcut"

Someone (@The Half Doctor) expressed:

"CapCut gone. Edits created"

Another one (@Ali Malone) wrote:

"This was the plan all along…"

A user (@Janeyyy) commented:

"So basically they're copying tiktok"

Another user (@AussieGamer) commented:

"That's the worst logo I've ever seen for anything"

A netizen (@The Human Rebuild) quipped:

"It can't compete with CapCut"

Another netizen (@evil) expressed:

"They're really coming out with flop alternatives to every app"

Someone (@theotation) wrote:

"Are we supposed to care?"

Another netizen (@ri) commented:

"Cupcut crumbs I see"

A user (@3122Y342E) wrote:

"Instagram Edits - another TikTok clone? Yawn."

Another user (@Whitney Fakolade) commented:

"...all you can do is really chuckle at this point."

Someone (@suay girl) wrote:

"copycat!"

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As per the announcement, users will be able to create and modify films, post them straight to Instagram, and track metrics for Instagram Reels with Edits. The Apple App Store description states that Edits can create videos up to 10 minutes long with a 1080p resolution. AI-powered animations, generative captions, and a variety of overlays, such as text, sound effects, voice effects, filters, and stickers, will also be available on the platform.

Ultimately, it appears that Instagram's Edits tool is prepared to take center stage, right after TikTok and CapCut leave. Only time will tell if it was a clever move or a cheeky imitation. While the internet continues to discuss whether this new feature is a copycat or a game-changer, one thing is certain: creators will be busy editing, filtering, and sticker-ing their way through it. Imitation is merely another kind of flattery in the social media realm, right?

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