Bubble Wrap Dress: The ‘Balenciaga of Belarus’ look that’s only one pop away from falling apart

ZNWR, the Belarusian brand affectionately dubbed the "Balenciaga of Belarus," has dropped a bombshell on the fashion scene with their latest creation: the bubble wrap dress. Yes, this dress is made entirely of bubble wrap.

With each step, wearers get the oddly satisfying sensation of popping bubbles—may be the perfect outfit for those who like their fashion to come with a side of stress relief.

Fashionistas and keyboard warriors have flocked to social media to share their takes, and the responses are as lit as the Bubble Wrap Dress itself.

One user, clearly envisioning a therapeutic potential, suggested:

“Send a jacket to your ex to calm down and stop composing songs about you.”

Another quipped with the eternal question:

“This is serious anyone want to buy????”

The practical-minded weighed in with a resounding “Why?? Just why?”

And then there’s the driver who’s already envisioning the road rage benefits:

“Convenient 😂 I often go insane, especially when driving 😂😂 especially in traffic jams 😂.”

Another summed it up with a sly nod to ZNWR’s high-fashion aspirations:

“Balenciaga?! Not surprising but cool 🤣.”

Perhaps the most relatable reaction came from someone who simply marveled at the stress-relief possibilities:

“My God, how to wear it. All your stress will come out when you put it on and it pops 😆.”

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About the Bubble Wrap Dress

Crafted from large panels of bubble wrap, this Bubble Wrap Dress is an interactive fashion moment. Complete with a functional zipper (because of practicality, obviously), it’s priced at around 280 Belarussian rubles ($85.65).

ZNWR has also introduced bubble wrap jackets, slightly pricier at 380 rubles ($116.10), for those who want to double down on the poppin' aesthetic.

The collection is a limited edition—20 dresses and 20 jackets. Now who wouldn’t want to be one of the few people to rock a bubble wrap fit, right?

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Why is it Called the Balenciaga of Belarus?

So, the fancy nickname isn't because ZNWR woke up one day and decided to slap some bubble wrap together for kicks (okay, maybe they did). Known as the Balenciaga of Belarus, this house has served its dues, by providing a similar daring and innovative attitude that makes Balenciaga the lord of Wait, is this a joke? fashion system.

Balenciaga, in case you haven’t heard, is the label that asked the world, why not sell a bag that looks like a literal garbage bag but for $1,800? And guess what? People bought it.

The same brand gave us the “potato chip bag” purse and the $925 towel skirt. Looks like the fashion is more about flexing your ability to confuse everyone around you. ZNWR is riding the same wave, taking everyday materials and flipping them into high fashion.

Their bubble wrap dress exploded onto the scene thanks to a viral TikTok that presented it not as packing material, but as a legit fashion statement.

Both ZNWR and Balenciaga thrive on pushing boundaries, turning the ordinary into the extraordinary, and giving us all something to talk about.

So, if you’re looking for a standout piece, ZNWR’s got you covered—literally, in bubble wrap, with their Bubble Wrap Dress