‘Bro, that’s just Japanese’: Fans burst out laughing at the cover art for the Japan edition of ‘Brat’ by Charli XCX

Glastonbury Festival 2022 - Day Five - Source: Getty
Glastonbury Festival 2022 - Day Five Image (Image Source: Getty)

Charli XCX, known for her avant-garde approach to music and visuals, has always managed to keep her fans talking, and her latest release is no exception. The Japan-exclusive cover art for her album, Brat, has ignited a flurry of reactions online, showcasing both the creativity of the artist and the humor of her fans. From admiring the bold aesthetic choices to poking fun at cultural clichés, the internet has turned this artwork into a meme-worthy moment.

The cover features Charli XCX reimagined in a distinctly Japanese art style, blending modern pop culture elements with traditional samurai motifs. The result is a striking visual that has left fans torn between appreciation and hilarity. While some praised the design as "so Brat," others couldn't help but point out the exaggerated Japanese influence, making it a perfect storm for memes and viral commentary.


Fans react to the cover art for the Japan edition of ‘Brat’

The post featuring the cover art quickly racked up thousands of likes and comments when it surfaced on social media. First, there was the hyper-stylized aesthetic commenter who joked:

"Bro, that's just Japanese," summing up the exaggerated cultural references in the design.

Highlighting the mix of fierce femininity and imagery from traditional Japanese warriors a fan noted:

"Slay but make it samurai."

Where the humor lies is within the fact that while the cover is unmistakably bold and striking, it very strongly relies on stereotypical depictions of Japanese culture. This contrast between artistic intent and fan interpretation made the post highly shareable.

"What does it say??" a fan questioned.

This is just the kind of moment that flourishes on the internet when creativity meets collective wit to produce a viral phenomenon.

"“BU-RA-TTO” lmao," another X user wrote.

Others celebrated the bold choice from Charli, proclaiming:

"This is so Brat OMG," as a nod to the album's unapologetic nature.

While some fans laughed at the overt cultural references, others appreciated the homage to Japanese aesthetics, suggesting that it captured the global appeal of Charli’s artistry. One fan comment summed up the collective sentiment perfectly:

“We seen this already…” implying that the design, while unique, plays on familiar tropes.

This blurred the line between criticism and celebration, creating a very dynamic conversation between fans. It is to the credit of Charli XCX's ability to spark dialogue and connect with her audience in unexpected ways.

"I would definitely tattoo that," another fan wrote.

With Brat's Japan edition, Charli XCX once again managed to get into the center of attention. The divisive cover art has, once and for all, cemented her as an artist who pushes the limits and never plays it too safe.

"New tattoo idea," a user noted.

Fan reactions have ranged from outright laughter to genuine appreciation-revealing the power of music and visuals to bring about joy, discussion, and memes all in one go.

But since the stir brought about by this release is still ongoing, let us just say one thing: Charli XCX definitely knows how to keep her fans busy, one sharp move after another.


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Edited by Amey Mirashi
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