"Bro's competing with himself": Users joke as Kendrick Lamar replaces his own song at #1 on US Spotify

Fans are giddy with delight (and super starstruck on Twitter) as Kendrick Lamar continues to demonstrate why he is the greatest of all time in the music business. With his song "Luther" surpassing his former #1 smash "Not Like Us," Kendrick dethroned himself on the US Spotify charts after his thrilling Super Bowl halftime show.

When Kendrick knocked himself off the top place, fans couldn't help but laugh, and one user said,

"Bro's competing with himself at this point."

Given the Super Bowl influence, the dominance of the charts is not surprising, but the irony of the scenario has led to a surge of jokes and memes online.

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Fans react as Kendrick Lamar dethrones himself on Spotify, sparking hilarious memes and jokes

Kendrick Lamar’s fans never miss a beat when it comes to celebrating his wins—and making lighthearted jokes in the process. With the artist replacing his own song at the top of the charts, social media buzzed with comments, quips, and GIFs.

One fan joked,

“Kendrick competing with himself like it’s the Olympics,” capturing the sense of Kendrick battling for gold against... himself.

Another user chimed in with the now iconic tweet,

“Bro's competing with himself at this point,” and others were quick to join the fun.

Some fans credited the track’s success to a specific collaboration, with one tweet reading,

“it’s SZA what made this vibe top tier,” while others took a more conspiratorial approach:

“CIA is boosting this. It’s not organic,” fueling some playful speculation.

In true meme culture fashion, Kendrick’s rivalry with Drake was also invoked, with one user tweeting,

“Drake after seeing this tweet:” followed by a sad picture of Messi looking defeated.

Amid the memes, some fans jokingly celebrated a different kind of victory.

“YES, g*ys stream Luther so Luther Vandross can get his first #1 on a technicality,” one tweet said, accompanied by a GIF of a woman nodding enthusiastically.

Another fan summed it all up perfectly with the words,

“Goat replace himself. Infinite aura.”

It’s clear that Kendrick isn’t just competing with himself—he’s reaching mythical levels of success.

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Kendrick's rise and his Super Bowl afterglow

Breaking records has become a common occurrence in Kendrick Lamar's ever-evolving career, as seen by his recent Spotify chart sweep. His most recent wave of popularity was greatly aided by the Super Bowl halftime show, which attracted millions of listeners to his new music. Streams of his recent songs really increased significantly, with his Drake diss single seeing a staggering 430% boost.

But mind you, the path to this point has been paved with years of work. In addition to this, his natural skill, Kendrick's success was fuelled by clever partnerships and viral cultural moments (that were either about him or played him in his favor).

Kendrick has often shown that he is capable of riding the pop culture wave without really losing his unique voice. This is evident in his collaborations with legendary musicians like SZA and Drake or using his music to connect into contemporary trends. His most recent success - or hit tweet - on Spotify (along with others) is just one more feather in his crown.

Additionally, Lamar is breaking his own records in addition to dominating the charts. Lamar is breaking new records for total success and hits with "Luther," which has surpassed "Not Like Us" as the most-streamed song in the US - which says a lot. It is quite amazing how he has managed to remain current and continuously produce music that appeals to both his core fan base and general listeners.

Kendrick Lamar continues to rule the music industry with a career that doesn't seem to be slowing down. One thing is certain: Kendrick Lamar is his most formidable rival, regardless of whether he is dominating the charts with diss tunes or viral collaborations.