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The ‘Vexbolts Mass Unfollowing’ is a viral trolling campaign urging TikTok users to unfollow influencer Vexbolts on December 31, 2024. Despite its seemingly negative nature, the trend has ironically boosted Vexbolts' popularity, propelling his follower count from just over 1 million to over 5 million within days.
According to Yahoo News, the campaign began in late December 2024 when TikToker unemployedcrashout posted a video promoting the unfollowing event, which quickly gained over 530,000 views. The message, 'Vexbolts mass unfollowing Dec 31st, spread the word,' started circulating rapidly across TikTok, sparking thousands of videos and comments.
While the exact reason remains unclear, some speculate the trend stems from Vexbolts' reputation for jumping on memes and trends too quickly, which some users find 'cringeworthy.' Even Vexbolts acknowledged this in a video, suggesting that his tendency to capitalize on viral moments might have triggered the campaign.
Vexbolts has taken the trend in stride, embracing the humor and even celebrating his skyrocketing follower count with milestone videos. He also posted a playful plea to fellow streamer Kai Cenat to 'save him' from the impending mass unfollow event.
Vexbolt also made a series of light-hearted posts responding to the trend. On his X he wrote:
"If everyone leaves me in 2024 who’s gonna carry on my $lethimcook legacy? Who can I trust???"
In a follow-up post, Vexbolts informed people that he grew his meme-coin TikTok page to 260k followers in just 48 hours. There was also a collab video with Mr. Beast in which Vexbolts requests Mr. Beast to take him to 2024 but Mr. Beast jokingly refuses to do so.
As reported by Distractify, Vexbolts eventually leaned into the chaos of the mass unfollowing trend, adopting the mindset: “If you can’t stop it, might as well join in.”
On December 29, 2024, Vexbolts took the joke to the next level by posting a video of himself actively promoting the unfollow campaign. He was seen handing out flyers at a mall, urging people to unfollow him on December 31. In a humorous twist, he even grabbed a microphone in the food court to publicly announce the movement.
During the stunt, one mall-goer caught his attention—a person who, despite not recognizing him, boldly declared they wouldn’t participate in the unfollow campaign. Vexbolts couldn’t help but commend them for their unexpected loyalty in the middle of the viral spectacle.
Later, Vexbolts was spotted strolling through the mall, loudly proclaiming his iconic catchphrase, 'Let him cook!' with his usual flair.
Who is Vexbolts?
Vexbolts is a well-known TikTok creator known for his humorous videos, often referencing popular memes like 'Let Him Cook' and engaging in Fortnite gameplay. As of December 2024, he has garnered over 8 million followers and 138.5 million likes on the platform.
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Born on February 1, 2005, Vexbolts made his TikTok debut in 2021 with a video humorously criticizing Fortnite's rotating emotes, marking the beginning of his rise to online fame. In August 2022, his video titled 'dojo cat better be using code vexbolts as well' went viral, amassing over 2 million views.
Beyond TikTok, Vexbolts engages with fans through live streams on his Twitch channel. He’s also a proud member of the YeSquad community, collaborating with fellow creators and gamers.
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