Enron was a Houston-based energy and utility company that collapsed for committing one of the largest accounting frauds in history. As reported by CNBC, Enron's bankruptcy on December 2, 2001, marked the largest corporate collapse in U.S. history at the time. The fallout devastated thousands of employees and investors, severely shook public trust in corporate governance, and turned once-unknown executives into infamous figures.
Now, in what looks like a parody comeback, the company has shared a series of tweets on its X account. The latest tweet is a launch video of their newest product— The Enron Egg. In the video, Enron's new 28-year-old CEO, Connor Gaydos, described the Enron Egg as the world’s first micro, at-home nuclear reactor.
In what looked like a product unveiling launch event, the new Enron CEO Connor Gaydos described the Enron Egg. He said:
"This product is going to revolutionize three critical industries— the power industry, the independence industry, and the freedom industry. This product is going to revolutionize all three. "
Then, pulling the cloth and unveiling the Enron Egg, Gaydos said:
"Ladies and Gentlemen, we have harnessed the power of the atom. Introducing— The Enron Egg, the world's first micro nuclear reactor for residential, suburban use. This little device can power your entire home for up to 10 continuous years."
He then continued to talk about the safety of the Enron Egg by assuring attendees at the product launch that he has been living with an Enron Egg for over a month now and how his "little ones freaking love it." He also went on to detail that the Egg can be cost-efficient and help people save on their energy bills.
Is Enron genuinely back?
According to different news outlets like Distractify, Click2Houston, and WUSA9, the new Enron CEO, Connor Gaydos, a key figure in the satirical Birds Aren't Real movement, is clearly having some fun.
As reported by CNN, in 2020, his company, The College Company, acquired the rights to the Enron trademark for just $275.
WUSA9 interviewed some former employees of Enron to see what they thought about the comeback videos. One of the employees was furious and said:
“If it’s a joke, it’s rude, extremely rude. And I hope that they realize it and apologize to all of the Enron employees... Enron’s downfall taught us critical lessons about corporate ethics, accountability, and the consequences of unchecked ambition. Enron’s legacy was the employees in the trenches. Leave Enron buried.”
Sherron Watkins, Enron’s former vice president of corporate development who was also one of the main whistleblowers told WUSA9 that she didn't have an issue with the joke because she saw it as a good reminder to inform people. Watkins said jokes like these:
“Usually helps us focus on an uncomfortable historical event that we’d rather ignore. I think we use prior scandals to try to teach new generations what can go wrong with big companies.”
Enron’s story remains one of the most significant cautionary tales in corporate history, symbolizing unchecked greed, corporate malpractice, and the devastating consequences of prioritizing profit over ethics. The recent satirical revival by Connor Gaydos and The College Company may not be a genuine corporate comeback, but it certainly reignites conversations about Enron’s legacy.