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Victoria Beckham Ltd. has found its newest CEO, Sybille Darricarrère Lunel, who will take over the position after Raphael Toledano. She is set to take on her role from July 1, 2025. Sybille Darricarrère Lunel is a wonderful candidate and choice for Beckham's high-fashion house because of her prior experience working with other luxury fashion houses and brands.
Before being appointed as CEO of Victoria Beckham Ltd, Sybille Darricarrère Lunel served as a global business unit director at Christian Dior Couture. During her time here, she worked on creating a diverse product line-up of up to five collections every year. This included collaborating with other teams such as design, sales, production, retail, and communications.
Additionally, Darricarrère Lunel has experience at Galeries Lafayette as their general merchandise and buying director, and she has even worked at The Kooples.
Why did Victoria Beckham choose Sybille Darricarrère Lunel?
During the hiring process, French businessman, Ralph Toledano, who is also the interim CEO of Victoria Beckham Ltd, was also present. This is what he had to say about Darricarrère Lunel:
"Her entrepreneurial spirit, enthusiasm, and intelligence immediately impressed me during our first meeting... Her background and understanding of product make her the perfect CEO for our brand. I am confident that, following the successes of recent years and with the support of our outstanding team, she will significantly accelerate the growth of Victoria Beckham," Ralph Toledano, the interim CEO expressed.
In addition to these praises from Toledano, the creative director and founder herself, Victoria Beckham, had a few things to say about Sybille Darricarrère Lunel. She stated:
"I’m excited to have Sybille joining the company as CEO... I look forward to having a strong, creative, smart woman with an entrepreneurial mindset and energy by my side to take us to the next level,” Beckham said.
Darricarrère Lunel also shared her thoughts regarding Victoria Beckham Ltd. In the announcement, she said:
"I have always admired the brand's feminine, elegant, and modern style, which empowers women... I have great admiration for Victoria’s work, her sincerity, her creative vision, and her attention to detail. I look forward to collaborating with the talented teams who have achieved remarkable success alongside her, as we embark together on exciting new chapters."
Ralph Toledo will be stepping down from the position of interim CEO on July 1, 2025, when Sybille Darricarrère takes the reigns of Victoria Beckham Ltd. from then on. She will be working at the London headquarters.
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