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SKKN by Kim was launched in June 2022 and founded by Kim Kardashian. The brand is a beauty line that focuses on producing high-performance skincare products. Kim Kardashian describes the brand as follows:
"Born from my lifelong passion for beauty and inspired by the insider secrets I've gathered over the years, I created SKKN BY KIM to make premium skincare and makeup accessible to everyone. My mission is to redefine beauty standards, champion inclusivity, and inspire confidence through our efficacious product range. I can't wait for these products to become part of your daily routine! Xo, Kim."
In 2021, Coty Inc., a beauty powerhouse known for its vast portfolio that includes brands across different beauty and body care products, including Cover Girl, purchased a $200 million worth of stake in SKKN by Kim. As of 2023, The Wall Street Journal reported that Kim Kardashian "is in talks to buy back the minority stake" of SKKN by Kim sold to Coty Inc.
On March 21, SKIMS announced that it had successfully acquired both the Major Kardashian stake and minor Coty stake in SKKN by Kim.
More details on Kim Kardashian's SKIMS acquisition of SKKN by Kim
On Friday, March 21, SKKN by Kim took to its official Instagram account to announce the acquisition. Its post read:
"WE'RE EXCITED TO ANNOUNCE SKIMS HAS ACQUIRED SKKN BY KIM! ENJOY YOUR FAVORITE SKKN ESSENTIALS FOR A LIMITED TIME AS WE PREPARE TO RELAUNCH UNDER THE SKIMS BRAND."
It continued:
"FOR SKKN ORDER QUESTIONS CONTACT CUSTOMER SERVICE AT SKKNBYKIM.COM. FOLLOW @SKIMS FOR UPDATES WHILE WE WORK TO CREATE SOMETHING NEW."
Coty Inc. has parted ways with SKKN by Kim, allowing the SKIMS brand to widen its umbrella to include skincare, fragrance, and cosmetics. Following the acquisition, Kim Kardashian's fashion and beauty empire will be under one imprint.
In an official release about the brand's consolidation, Kim Kardashian discusses her vision for her fashion and beauty empire.
"My mission has always been to create products that resonate deeply—whether it's shapewear and lingerie that empowers or makeup and skincare that transforms. Uniting everything under the Skims brand streamlines that vision."
The March 2021 press release points to a whole new rebrand of cosmetic products and hints at a 2026 launch of beauty and fragrance offerings by SKIMS. With this acquisition, SKIMS, which was founded in 2019 as a shapewear and clothing brand, will now house skincare, fragrance and cosmetics.
Co-founder and CEO of SKIMS, Jens Grede, said in a statement:
"This acquisition isn't just growth. It's about the strength of our brand and our ability to enter a new category with authority."
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Although the press release indicates that SKIMS will launch its beauty and fragrance line next year, no official date has been stated as of this article's writing.
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