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Kim Ji-won, the popular South Korean actress known for her roles in Queen of Tears, Descendants of the Sun, and The Heirs, recently guided fans through the Serpenti Infinito Exhibition held in Korea.
The actress was named Bulgari's brand ambassador on September 23, 2024, making her the first-ever Korean house ambassador. The brand praised her for her "diverse charm, trendy style, and positive character." In commemoration of the partnership, Kim Ji-won lent her voice as the audio guide for the brand's 140th-anniversary exhibition, Eternal Rebirth: In Search of Art, Jewelry, and Inspiration from Rome. The Queen of Heart star shared her excitement about the partnership.
"BVLGARI is a beautiful brand that has been cherished globally for a long time. I am thrilled to join its magnificent history as an ambassador. I look forward to embarking on a new journey with BVLGARI as it continues to evolve from past to present and future."
More details about Kim Ji-won's attendance at the Bulgari Serpenti Infinito Exhibition in Korea
Kim Ji-won made a stunning appearance at the Bulgari Serpenti Infinito exhibition photo event held in Futura Seoul, Jongno-gu, on March 27, 2025. The actress appeared at the event wearing an elegant dark navy satin dress that featured a high collar, a side slit, a sleek and seamless silhouette, and a deeply cut back.
In celebration of the Year of the Snake, Ji-won wore a necklace from Bulgari's signature Serpenti collection—a golden serpent motif piece. Beauty-wise, Kim Ji-won favored a nude makeover and let her hair down in loose waves to frame her face.
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The exhibition began on March 28 and will be open to the public till April 13. Bulgaria took to its Instagram account to share a video of its global ambassador, Ji-won, walking through the empty exhibition hall. They captioned the post as follows:
"ENDLESS TRANSFORMATION. Let @geewonii be your guide as our brand ambassador steps into the fascinating Serpenti Infinito exhibition in Korea. Kim Ji-won captures the ever-evolving spirit of the Bvlgari icon, wearing bold Serpenti jewelry and watch creations in precious white gold."
The caption continues:
"Serpenti Infinito can be visited from March 28 to April 13 at @futuraseoul, 61 Bukchon-ro, Jongno-gu, Seoul. #Bvlgari #Bv|gariJewelry #BvlgariWatches #Serpenti #Serpentilnfinito"
Other celebrities in attendance included Jang Won-young, Jung Hae-in, Kim Jae-joong, Lee Seo-jin, and Go Bo-gyeol.
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Kim Jo-won's partnership with Bulgari solidifies her status as a pop culture icon and showcases her star power in the K-drama industry and the fashion community.
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