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BTS Jin was announced as the global ambassador for Alo Yoga in 2024. Alo Yoga is an American apparel brand that focuses on creating premium athletic clothing. It was founded in 2007 by Danny Harris and Marco DeGeorge, two childhood friends who found interest in yoga as a treatment for anxiety and back injuries. The brand has its headquarters in Los Angeles and had its first big break when stars like Kendall Jenner and Hailey Bieber repped Alo in paparazzi pictures.
Alo Yoga expanded its reach beyond athleisure wear to include skincare, skin care wear, and sneakers.
Recently, BTS Jin's brother, Kim Seok Jung, and his wife, Kim Ah Reum, took to their social media accounts to represent the brand. They wore matching Alo grey hoodies and pants sets paired with white sneakers. The couple posed against a red Happy Jin wall decor.
More details on Jin as Alo Yoga's ambassador
On October 17, 2024, Alo announced that it would be adding popular K-pop star Kim Seok Jin to its roster of representatives as the new global ambassador. According to Alo, the Super Tuna crooner's "global influence and artistry embodies Alo Yoga's values of mindfulness, balance, and self-love."
The star talked about his partnership with Alo Yoga in a press release.
"What I really like about Alo Yoga is how they effortlessly combine comfort, style, and purpose while also emphasizing both physical and mental well-being, which is something I deeply value. Their approach to mindful movement really resonates with me—it's not just about what you wear, but how it makes you feel and encourages you to be present."
He continued:
"This partnership with Alo means a lot to me because it aligns with values I personally hold close. Alo isn't just about clothing; it's about embracing a lifestyle centered on well-being, mindfulness, and balance. As someone who values taking care of both my body and mind, working with a brand that encourages people to move with intention and live with purpose feels really meaningful."
"It's a chance for me to connect with a community that believes in living fully, staying grounded, and being present — principles I try to live by in my own life and music, the K-Pop idol added."
This announcement coincided with Alo Yoga's decision to expand into the global market, opening a flagship store in Dosan Park, South Korea.
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In February 2025, Jin partnered with Alo Yoga for its Wellness Begins Self-Love Campaign. According to Alo, "The campaign encourages fans to embrace their individuality while prioritizing both mental and physical health."
The campaigns showcased the BTS star wearing some of his favorite brand outfits while preaching self-love and confidence.
"Self-love isn't always easy, but it's about making the effort to focus on what feels right for you. When I'm doing what I love with the people I care about, I feel unstoppable. For me, it starts with practicing positive thoughts and letting go of negativity. That's why this campaign with Alo Yoga, 'Wellness Begins With Self-Love,' feels so meaningful. It's a chance to remind everyone to take a moment for themselves and find their own balance," he says in a press release.
Read more: “Worldwide Handsome”: Internet praises BTS' Jin’s look in Vogue Japan x FRED Jewelry campaign
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Kim Seok Jin's partnership with Alo Yoga showcases his influence and star power in the fashion industry and popular culture.
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