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After 28 years of service as a Creative Director, Donatella Versace has stepped down from her role at Versace. She will now assume a new role in the company as a Chief Brand Ambassador. Donatella Versace became the Creative Director of Versace in 1997, following stints as Chief Executive Officer and Vice President of Versace.
Replacing Donatella as the new Chief Creative Officer of Versace will be Dario Vitale, who has worked at Miu Miu. Vitale will start his new role at Versace on April 1, 2025.
In her new role, Donatella will focus on supporting Versace’s charity work and continue to promote the brand worldwide.
Donatella Versace becomes the Chief Brand Ambassador of Versace
Donatella Versace and Versace shared an Instagram post on March 13, announcing her as the new Chief Brand Ambassador of the company.
In the caption, Donatella said:
"I want to thank my incredible design team and all the employees at Versace that I have had the privilege of working with for over three decades. It has been the greatest honor of my life to carry on my brother Gianni’s legacy. He was the true genius, but I hope I have some of his spirit and tenacity."
She added:
"In my new role as Chief Brand Ambassador, I will remain Versace’s most passionate supporter. Versace is in my DNA and always in my heart."
After the announcement, Versace uploaded another post where the new Creative Director of the brand, Dario Vitale, thanked Donatella Versace by saying:
"I want to express my sincere thank you to Donatella for her trust in me, and for her tireless dedication to the extraordinary brand that Versace is today. It is a privilege to contribute to the future growth of Versace and its global impact through my vision, expertise and dedication."
In her new role as Chief Brand Ambassador, effective April 1, Donatella is expected to engage with media and influencers for new campaigns and events, promoting Versace.
Keeping her previous role and experience in hand, she is also expected to provide insights and strategies for consistent strong brand messaging. Versace is yet to announce specific projects and campaigns that Donatella will lead in her new role.
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Donatella Versace uploaded a goodbye post on Instagram to her previous role as a Creative Director by showing a list of designs she created over the years. Other notable brand ambassadors of Versace include Zhao Lusi, Cillian Murphy, Anne Hathaway, and Cai Xukun.
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