On April 3, 2025, BTS' j-hope shared an Instagram post featuring a pair of Air Jordan 3 “Seoul 2.0” colorway, which he wore to his first NBA game in LA. The unreleased sneakers garnered much attention as the K-pop idol wore them for the NBA night.
As reported by Hypebeast, these sneakers are expected to be released on May 15, 2025, and will be available for a price of $200.
The AJ3 "Seoul 2.0" is a widely anticipated release that honors South Korea's dynamic culture and heritage, where basketball has grown considerably over time. This version is considered a follow-up to the previous Air Jordan 3 "Seoul" colorway, which debuted in 2018 and celebrated the air of joy and enthusiasm for the game in Korea.
More details about j-hope’s Air Jordan 3 “Seoul 2.0”
The original Air Jordan 3 "Seoul" was introduced in 2018 to commemorate the 30-year milestone of South Korea hosting the 1988 Olympic Games. Tinker Hatfield and Dan Sun-woo created it, drawing inspiration from the Korean flag.
Like its predecessor, the Air Jordan 3 "Seoul 2.0" will include Korean heritage elements.
The sneaker is entirely decked in a White/Sport Royal/Challenge Red/Black palette. The base of the shoe is primarily white. The crushed leather texture of the AJ3 is combined with black elephant-textured elements placed around the mudguards and heels of the shoe.
With a streamlined design combining heritage with current visual appeal, this release is expected to appeal to sneakerheads and BTS fans alike. j-hope posted a snapshot of his pair on his Instagram story and in a recent social media post.
Luka Doncic gifted a pair of Jordan Luka 4 to j-hope
Jung Hoseok, aka j-hope, also received a pair of Jordan Luka 4 shoes as a gift from Luka Doncic. The basketball icon presented Hobi with a pair of unreleased Jordan Luka 4 “Space Navigator” colorway. As per NiceKicks, Luka’s signature shoe colorway is set to be released on April 8, 2025.
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The Sweet Dreams vocalist wore a Louis Vuitton outfit to the event. LV reported that j-Hope wore a special appearance for the game night. His ensemble included a Louis Vuitton Pre-Fall 2025 Monogram Tweed Jacket and Tweed Pants in primarily black. He left his jacket unzipped and sported a striking white vest inside.
He matched his style with an unreleased Air Jordan 3 "Seoul 2.0" colorway. He also donned frameless PILLS Lii Glasses.
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