What did Hailey Bieber wear to the opening of Rhode LA pop-up store? 

Hailey Bieber's beauty brand, Rhode, opened a new pop-up store in Los Angeles on February 19. The store will be open till February 25 from 11 am to 7 am. Rhode will also be donating 1% of pop-up sales to support the LA wildfire relief efforts.

The products displayed in the pop-up store include glazing line products, peptide lip shape, peptide lip tints, peptide lip treatments, Rhode mirror, pocket blush, and phone cover lip case. The pop-up also includes a limited edition sugar cookie lip tint.

For the opening of the Rhode LA pop-up, Hailey Bieber made a fashion statement look. The model and businesswoman went with a brown dress, which complemented the brown theme of the pop-up store. Along with Hailey, Justin Bieber was also seen at the event, supporting his wife.

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Hailey Bieber wore a Ferragamo dress for the opening of the Rhode LA pop-up store

Hailey Bieber uploaded an Instagram post on February 19, showing her outfit for the Rhode LA pop-up store. The model wore a chocolate-colored dress from Ferragamo, which was seen in their Spring/Summer 2025 collection.

Made of dark brown leather, the dress had a sleeveless design. The top part of the dress has a folded flap on the right side, creating an uneven layered look. The neckline was slightly curved, which gave a collar-like effect.

The bottom had an asymmetrical hemline with a wavy pattern. It also had visible seams. Hailey paired the look with tights, golden earrings, and a black leather bag to complete the look. She kept her makeup simple and glowy with open blowout hair, complementing her look.

Why did Rhode decide to open the LA pop-up?

Rhode uploaded an Instagram post on February 14, announcing the opening of the new LA pop-up store.

The brand mentioned the aim behind the event on the website with the description:

"LA is our hometown and it’s so important to continue supporting our community in the aftermath of the devastating wildfires. The rhode futures foundation committed $1 million to a Wildfire Relief Fund to help moms, caregivers, and families displaced and deeply affected. We will continue to build on this commitment at our LA pop-up by giving 1% of all sales to this relief effort and working with beloved local businesses impacted by the fires."

The pop-up, located at 8483 Melrose Ave, Los Angeles, CA 90069, will be open from February 19 to February 25 from 11 am to 7 pm. Along with the products, it will also feature testers so that customers can try the products to know their shades. The brand is giving entry on a first-come, first-served basis.

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Rhode recently launched the Peptide Lip Shape, along with the Rhode Mirror, both priced at $24. The newly launched products are now available on the brand's website.