“THIS IS ICONIC”: Fans react as Dolly Parton partners with Khloé Kardashian’s Good American for ‘Joleans’ collection

Dolly Parton has appeared in a commercial for Khloé Kardashian's Good American, and fans of the country music legend are excited, to say the least. On April 1, 2025, the denim brand introduced its latest collection, Dolly's Joleans, featuring Parton as the face of the campaign.

This comes after Khloé Kardashian's brand shared a sneak peek of the collection on March 31, 2025, inviting followers to guess who would be starring in it. The title of the new campaign, "Joleans," is a play on Parton's classic 1973 hit, "Jolene. "

The campaign features the country singer wearing a red and white striped shirt paired with deep blue pants from the brand. She completed the look with red open-toed heels. Her blonde hair showcased its signature voluminous style, and her makeup was vibrant, highlighted by bright pink lips and eyeshadow.

@Nicki.k.sings commented under the post:

“This is iconic.”

Other Instagram users shared the same sentiment and expressed such:

“OMGGGGG LEGENDARY,” @gothamcity_mg added.

“Oh my god, this is EPIK,” @mahek.nanda.21 gushed.

Fans were thrilled about Parton collaborating with the fashion label:

“My favorite girl is reppin’ my favorite brand?” @friendfromchurch asked.

“The collab we needed,” @iitskatherine expressed.

Others couldn't wait to try on a pair of jeans:

“Can’t wait to try a pair,” @4theloveofturquoise stated.

“Catch me in these jeans all year!!!!” @lintuvon added.

---

More details on Dolly Parton X Good American Dolly's Joleans collection

The limited-edition collection features denim adorned with rhinestones and other country music charms. It costs from $64 to $229.

Parton, in an interview with PEOPLE Magazine, described collaborating with Good American as something special:

"It was just a no-brainer to collaborate with Khloé Kardashian and Emma from Good American, and then with a great name like Joleans jeans,"

She added:

"I mean, it was just a win-win situation all around. Also, to have that girl power to say, 'Okay girls, let's just do something special,' and I think we did.”

The music legend noted that her collaboration with Khloé Kardashian's Good American showcased her taste as a country girl and her fashion journey, as the collection's pieces reflect her style over the years. Dolly Parton also mentioned that avid fans would be able to recognize that her closet collection inspired some of the pieces in the capsule.

---

Dolly's Joleans collection comes in a size range of 00-30, XS- 5X, and will drop on April 3, 2025.