“Serving as always”: Fans react to BTS’ J-Hope’s latest W Korea x Louis Vuitton SS25 campaign 

BTS member J-Hope has appeared in the latest March issue of W Korea magazine. The photoshoot for the cover was done in collaboration with Louis Vuitton, where J-Hope, the brand ambassador of LV, was seen in their latest Spring/Summer 2025 outfits.

W Korea's Instagram page also uploaded multiple photos of J-Hope in Louis Vuitton's SS25 men's collection. The singer was styled by Kim Young Jin, a celebrity fashion stylist.

He was also seen carrying the new Louis Vuitton Keepall Bandoulière 50 bag in a blue and green colorway with a checked pattern, which retails for $3,550 on the Louis Vuitton website.

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Fans showed excitement at J-Hope’s latest W Korea x Louis Vuitton collaboration

An X account with the name @popbase, which covers pop culture news, also uploaded J-Hope's new looks for the W Korea x Louis Vuitton.

The article soon gathered the attention of J-Hope and BTS fans, who showed their excitement in the tweets. Let's take a look at a few.

A user, @taemgck, tweeted,

"serving as always"

Another X user, @debayo_xx, posted,

"My boy looking good"

Another user, @anthonyzamanz, commented,

"He looks having fun"

Another user, @IrtizaSameer, wrote,

"He always delivers with his fashion looks. W Korea suits his style."

A user, @WaleedJ68617463, tweeted,

J-Hope looks really good in that W Korea photo shoot.

Another user, @_CallMeGOHAR, added,

"J-Hope looks Stylish And Dashing 😍🤩😍😍"

In J-Hope's first look uploaded by W Korea on Instagram, he was seen in a black coat and pants, carrying the Louis Vuitton Keepall Bandoulière 50 bag. He also wore a scarf around his neck with a gold waist chain.

In his second look, he was styled in Look 28 from the Louis Vuitton SS25 collection, an oversized checked pattern coat and pants. He also wore a hat and a belt. The third look showed J-Hope in a black-colored coat and pants with leather gloves and gold chains. The full looks can be seen on W Korea's Instagram post.

On February 21, Don Toliver also released a new song, LV Bag, which featured J-Hope and Pharrell Williams. J-Hope also shared moments from the song with W Korea by saying,

"I first met Don at the Louis Vuitton show and we talked about working together on another great song. It's a song that has a lot of meaning for me personally because it talks about my favorite Louis Vuitton bag. I think a bag completes a fashion look. I was especially drawn to Louis Vuitton bags because I grew up seeing them."

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J-Hope will start the world tour for his solo album, Hope On The Stage, on February 28. The tour will cover 15 cities, including Los Angeles, Oakland, and Brooklyn.