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Savage x Fenty debuted a new campaign for its freshly released bridal collection on Tuesday, April 15, 2025, via its official social media accounts. The campaign presented the Barbadian business mogul in a honeymoon-themed lingerie piece from the new Savage X Fenty Bridal collection, dubbed “The Bridal Edit”.
The collection can be purchased via Savage x Fenty both online and in stores, with its price ranging from $9 to $85.
Savage x Fenty is known for its chic collection of intimate wear: lingerie, loungewear, sleepwear, bras, and underwear. The pieces are coveted not just for their design but also for the variety of colorways and sizes they include, promoting inclusivity.
Over the years, the brand has collaborated with a host of celebrities and influencers, for instance, Kehlani, Gigi Hadid, Gia Woods, Bella Hadid, Jackie Aina, and female rapper Glorilla.
More details about Rihanna’s Savage x Fenty “The Bridal Edit” collection
Before the official release of the “The Bridal Edit” collection on Tuesday, the brand via its official Instagram account posted images to tease the collection.
The first picture in the carousel was of a triple-tiered white wedding cake with 'Wildly Yours' written on top. The second image was of an upside-down baby-pink rose adorned with a diamond ring, and the last one consisted of the aforesaid white wedding cake destroyed.
A few days after the teaser, Savage x Fenty unveiled their new bridal collection. In the pictures, the female pop icon was seen attired in a baby-pink lingerie set featuring a boned corset-style lace upper that exposes a portion of her belly. The set is coupled with a matching veil, knee-high stockings, and stretching garters. It was accessorized with a set of diamond jewelry, including knuckle rings, a necklace, and a wrist chain.
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The singer also complemented the predominantly pink ensemble with white heels, while the white cake added more flair to the bridal-themed visuals.
The Bridal Edit collection is subdivided into three, including “At First Sight,” “Satin Ever After,” and “Take a Vow”.
The “At First Sight” collection
This collection blends Fenty X Savage’s distinct style with vintage-inspired honeymoon features. The “At First Sight” collection comprises lacy and mesh-like fabrics, including veils, bustiers, stockings, thong panties, and unlined strapless bras. The pieces are priced between $24.95 and $84.95.
The “Satin Ever After” collection
Just as the name of the collection implies, this category focuses on fabrics crafted from satin. The "Satin Ever After" collection includes a bridal sleep robe, sleep pants, and boxers, which are priced between $8.99 and $26.99 on the Savage X Fenty website.
The “Take a Vow” collection
The “Take a Vow” collection is a twist on old-school lingerie ensembles in a more endearing and bolder style. It spans from Brazilian panties to a garter belt to an unlined balconette bra. The Brazilian panty is priced at $6.00 on the brand website, while the garter belt and unlined balconette bra are priced at $13.49 and $19.49, respectively.
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All pieces of The Bridal Edit collection are available, and interested individuals can check out the brand’s website for more information.
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