Breitling has announced Austin Butler as the new face of the Top Time B31 watch collection. The announcement was made on March 25 on Breitling's social media accounts, where they showed behind-the-scenes with Austin Butler while declaring him the brand ambassador of the Breitling Top Time B31 watch collection.
The brand gave details of the new collection in their press release by adding,
"This latest Top Time lineup introduces the Caliber B31—the first three-hand manufacture movement designed and developed by Breitling. It is precision with attitude, proving that a great timepiece isn’t just about keeping time, but making it count."
Breitling further revealed the reason behind choosing Butler by adding,
"He has captivated audiences with breakthrough performances in Elvis, Dune 2, and The Bikeriders. Butler’s career has been defined by freedom—choosing his roles, crafting his characters, and collaborating with Hollywood’s biggest names. His singular style and fearless approach to his craft resonate with a generation seeking their own moments of freedom. That spirit makes Butler the perfect match for the new Top Time B31."
The new Breitling Caliber B31 comes with an automatic movement and a free-sprung balance wheel with a 78-hour power reserve. The movement can be seen through the watch’s clear back. Additionally, it is tested to handle 16 years of wear and tear and comes with a five-year warranty.
Fans react as Austin Butler becomes the brand ambassador of the Breitling Top Time B31 collection
The announcement post uploaded by Breitling soon gained the attention of watch lovers and Austin fans, who gave their reactions in the comment section. Let's take a look at a few comments.
"Such a perfect choice of actor👏," a fan, @o.zavazhenko, commented.

"Suddenly I’m super into watches?" Another user, @oliviaolfactory, wrote.

"He always seems so polite and mannerly lovely guy ❤️," one more user, @lizadublin, added.
"He also seems like an intelligent, nice guy with good manners. Those are hard to come by." A netizen, @jbleopold1, posted.
"Don’t ask me how many times I’ve watched this…" one fan, @gracebarto.n, commented.
"🔥genuinely. Kind. Effortlessly cool. And very well mannered. A very old soul," a user, @lady5_0570dancecloud2, wrote.
Breitling CEO Georges Kern shows admiration for Austin Butler
After the campaign shoot, the CEO of Breitling, Georges Kern, admired Austin's professionalism by adding,
"I spent time with Austin on the campaign set and was blown away by his dedication and attention to detail. He cares about getting everything just right—something we relate to at Breitling."
Butler also gave his own views on the new partnership with Breitling by saying,
"Breitling, for me, is about adventure and pushing the limits of what’s possible. The Top Time speaks to the way I’ve always wanted to live my life: free and ready to rock ‘n’ roll. It’s a thrill to be part of the squad."
Austin Butler is an Oscar-nominated actor who is best known for his roles in Dune: Part Two, Elvis, and Once Upon a Time... in Hollywood.

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