“One of the most exciting appointments”: Fans react as Loewe appoints Proenza Schouler founders as new creative directors 

Several big fashion houses have changed their creative directors over the last couple of months, and Loewe is the latest. What is interesting is that Loewe has appointed not one, but two creative directors.

The luxury fashion house Loewe made the announcement in an Instagram post on March 24, 2025, following Jonathan Anderson's recent exit as creative director. In his place, the brand as jointly appointed Jack McCollough and Lazaro Hernandez, who are the founders of Proenza Schoule, a womenswear brand established in 2002. The post from Loewe said:

"LOEWE is pleased to announce the appointment of Jack McCollough and Lazaro Hernandez as the House’s creative directors."

Fans were excited to see the appointment of the company's new creative directors, and, soon after the announcement, were sharing their opinions in the comment section of the Instagram post. A fashion buff (ashtoneramya) summed it up, saying:

"one of the most exciting appointments to happen in years 💪."

---

How did fans react to Jack McCollough and Lazaro Hernandez being appointed as Loewe's new creative directors?

Netizens were generally excited to see the two prominent names from the fashion industry being chosen as Loewe's new creative directors.

Have a look at some of the fan reactions.

A user congratulated the two designers on their new journey. The comment reads:

"Lovely! Please give them a chance to settle into their own style before comparing them to predecessors," @designdoodle said.

One user added:

"Ok, I’m here for it! It makes sense after Jonathan. Excited to see what they do, 🥰✨" @monamali_ stated.

Another user welcomed the duo, on behalf of the Spanish brand:

"Wellcome to Madrid! 👏❤️ " @pablopaniaguaphoto commented.

Not many know who McCollough and Hernandez are:

"where did they work before? I can imagine it will be challenging to carry on producing to a such high standard Jonathan has set up," @lllaelitalll asked.

---

How did Loewe announce the new creative directors who will be heading the fashion house?

The Spanish luxury fashion house's Instagram post confirming their two new creative directors described Jack McCollough and Lazaro Hernandez's history in fashion, stating:

"Their work over the past two decades has played an important role in shaping modern fashion while cultivating an ongoing dialogue with contemporary culture. Their design practice, rooted in a rigorous exploration of craft filtered through an artistic sensibility, has evolved the industry’s landscape, and aligns with the values which underscore LOEWE’s 179-year heritage."

The next part of the caption includes a statement taken from McCollough and Hernandez. It read:

"‘We are incredibly honoured to join LOEWE, a House whose values and mission align closely with our own. We look forward to working alongside its extraordinary teams and artisans, whose talent — under the exceptional creative direction of Jonathan Anderson — has shaped LOEWE into the cultural force it is today.’ – Jack McCollough and Lazaro Hernandez"

---

Netizens and fashion enthusiasts are excited to see this new beginning for Loewe with Jack McCollough and Lazaro Hernandez as creative directors. Jonathan Anderson, the previous creative director for Loewe will be assuming the same role at Christian Dior.