“Nothing more than handsome”: Internet reacts to Wi Ha-jun’s look in Onitsuka Tiger SS25 campaign 

Onitsuka Tiger launched its Spring/Summer 2025 (SS25) collection with Wi Ha-jun popular for Squid Games, honoring the brand's 75th anniversary. His use contributes a young and versatile vibe to the collection, about expansion and self-expression. The campaign is genderless and genre-defying in style, in keeping with Wi Ha-jun's flexible persona.

The SS25 collection is called "Urban Moves." This theme represents the challenges and changes that are associated with youth. The clothing in the collection combines various styles, portraying vulnerability and strength. Using several textures and patterns, the campaign shows these themes in its fashion sense.

His appearance in the campaign captures these concepts. His fashion is a combination of subtle and striking elements, with a focus on contrast. The collection features soft materials alongside structured items, merging closeness with toughness. His styling perfectly embodies the campaign's central theme. Many fans took to social media platforms to appreciate his look.

"For God's sake, this man is nothing more than handsome" said a fan on Instagram

"Jumping into the Wibbley heart" said another fan

"What a nice legs Wi Ha Jun" remarked another fan

"I'm gonna die and it's your fault for posting those pictures" said another fan

"how handsome is my husband" exclaimed a fan

"The perfect skin" said another fan

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How is Wi Ha-jun styled in the campaign?

His outfits are a mix of delicate and structured pieces. His style combines textures and contrasts, representing the balance between strength and fragility. Lace embellishments are incorporated in some, and they have a fragile feel. These are complemented with bold, structured materials that feel resilient.

The campaign also delves into holographic elements, making it futuristic in style. These reflective fabrics bring visual dimension, highlighting themes of change and growth. His clothing also features oversized coats and layered pieces, further emphasizing being adaptable.

His styling is a testament to Onitsuka Tiger's emphasis on genderless fashion. The designs eschew the conventional masculine or feminine designations, combining elements that appeal to different identities. This is in line with his chameleon-like public image, which adds to the campaign's message.

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What makeup and fabrics are used in the campaign?

Wi Ha-jun's make-up during the campaign is light. His natural appearance underlines simplicity and directs focus towards the outfit. The selection matches the campaign theme of authenticity and personal expression. The absence of extensive make-up serves to bring attention to the inner strength and self.

The materials used in the collection are a combination of soft and structured ones. Lace accents provide an air of daintiness, while heavier fabrics offer structure. Holographic fringe is also utilized, adding a dynamic and attention-grabbing effect. This mixture corresponds to the campaign's message of combining vulnerability and strength.

The designs in the collection prioritize comfort and practicality. Relaxed silhouettes, layered clothing, and light fabrics accentuate mobility and flexibility. These options complement the "Urban Moves" concept by underlining the fluidity of youth and development.

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Wi Ha-jun's appearance in the Onitsuka Tiger SS25 campaign symbolizes themes of transformation, identity, and expression. His styling is delicate and strong, matching the message of the campaign. Through Wi Ha-jun's appearance, Onitsuka Tiger successfully associates its 75th-anniversary campaign with a contemporary and resilient spirit.