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The venerable Italian luxury business Fendi, a subsidiary of LVMH, has entered a key phase in its illustrious history with Ramon Ros as CEO. Ros will be appointed on July 1, 2025, when Fendi will be celebrating its centenary and transitioning to new creative leadership. As this appointment shows, LVMH's approach is mostly based on promotion from within and brand consistency.
Ramon Ros is the new CEO of Fendi: more details
Ramon Ros is valued because of his vast knowledge of the luxury sector. Originally starting in the UK at Marks & Spencer, he later had notable roles at Diesel and Tous. When Ros joined the LVMH Group in 2013 and became Managing Director of Givenchy China, he was crucial in raising Givenchy's profile in the fast-growing Chinese market.
His outstanding achievement at Givenchy prepared him for his promotions to Louis Vuitton's mainland China President and Chief Executive Officer and International Director of Givenchy in France. One should also remember Ros's experience at Louis Vuitton.
His distinctive retail methods and thorough awareness of local market dynamics helped considerably to increase the appeal of the brand while he was there. He has repeatedly shown that he can deftly negotiate cultural nuances in upscale retail in China's varied and competitive industry.
Ramon Ros is being hired as Fendi's CEO amid a period of significant maison upheaval. Fendi is notably commemorating its centenary, which calls for reflecting on the brand's remarkable past as well as looking forward to what innovation holds going forward. The hire reflects recent creative department upheavals, most notably the departure of artistic director Kim Jones.
Silvia Venturini Fendi is now in charge of menswear and accessories at Fendi, but the new CEO's leadership is essential for the business to stay loyal to its handcrafted origins while embracing contemporary trends as it reimagines its creative path.
Ros's depth of experience running upscale retail businesses will help him to address these challenges. His expertise in developing and managing teams, as well as his successful strategies for customer engagement, helped him to steer Fendi into its next stage.
Ros's elevation to Fendi is considered a deliberate move that reflects how much trust LVMH has in his leadership abilities, as the company still depends on its staff to run its portfolio. The hiring of Ramon Ros fits a bigger overhaul at LVMH that has also resulted in the nomination of new CEOs to many of its flagship brands.
Along with Ros, Charlotte Coupé became CEO of Kenzo, and Daniel DiCicco became Louis Vuitton's president and chief executive officer for China. This cluster of appointments clearly shows LVMH's commitment to deploying talented internal executives to drive growth and innovation across its businesses.
This internal growth offers not only an opportunity to revive the brand's standing on the market but also a continuation of Fendi's excellent legacy. The house is renowned for its unique mix of modern design with classic Italian workmanship.
Ros's expertise in negotiating several markets, particularly in Asia, may point to a change in focus toward capitalizing on emerging opportunities in key areas, thus keeping Fendi relevant to a global clientele.
It is thought that Ramon Ros's strategic appointment going forward would affect Fendi's operational and creative orientations. The focus on the mix of traditional workmanship with modern retail strategies under his leadership guarantees the preservation and adaptation of Fendi's legacy. Thanks to the previous successes, including its centennial events, the new CEO will be in a good position to mix the brand's legacy with creative initiatives.
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With Ramon Ros as CEO, the venerable fashion company Fendi has reached a turning point. Ros's great history in high-end retail and her outstanding record of brand growth make her a great leader for Fendi in this innovative era. Under his direction, the company's cherished past is expected to be merged with innovative ideas fit for a worldwide market.
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