Apart from the fantastic black-and-white graphics and IMAX production of Drake's NOKIA music video catching viewers' attention, the artist's bold costume choices also helped. His customized clothes, a wardrobe that deftly combines vintage references with modern street-luxe looks, are among the most discussed items.
Dexter Seusahai is especially mentioned in the official credits of the NOKIA music video for his work on the clothing that has become a trendsetter among fans and fashionistas. The team behind Seusahai's wardrobe selections, including styling assistants like Sofia Andrade, has produced a collection of unique clothing that not only accentuates the retro-futuristic vibe of the film.
The designer behind Drake’s ‘NOKIA’ MV custom outfits
Filmed in high-resolution IMAX format under the direction of Theo Skudra, the NOKIA music video honors the early 2000s flair while also looking to the future. Everything is deliberately selected to tell a story amid sceneries inspired by carnivals and a backdrop of understated metropolitan environs.
As Lead Costume Designer and Designer, Seusahai's job was to ensure the clothes maintained his evolving creative narrative and were striking. To achieve a traditional but modern look, the clothes mix historical elements with contemporary urban trends.
From customized basketball jerseys and bright outerwear to pieces carefully chosen to accentuate Drake's on-screen presence and style, the collection has it all. Dexter Seusahai oversaw the costume design; the hair, makeup, and accessories teams helped to define the general look. These roles, which stress detail, work closely with the costume designer to provide a polished and uniform final result.
Since the garments are meticulously crafted to complement the video's storyline, they play a crucial role in the story. They serve as visual symbols that express notions about coming of age, altering one's look, and a fusion of many eras, not just garments.
Drake's NOKIA music video is more than simply visual candy; it is a cultural monument emphasizing the value of collaboration in creativity. These designs not only improve the visual attractiveness of the video but also contribute to the current hip-hop fashion discussion.
With every fresh record, he keeps redefining the function of the style symbol and artist. The NOKIA music video's ornate clothes highlight flawless costume design in the hectic music video business.
Dexter Seusahai's wardrobe design honors the past while boldly stating the future in outfits. It not only fits the video's plot but also emphasizes Drake's standing as a significant player in the music and fashion sectors.
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