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Jin was formally named the first worldwide brand ambassador for the Parisian luxury jewelry brand FRED on July 8, 2024. This move was a clear indication of FRED's desire to broaden its influence, especially in the Asian market. At the Monsieur Ideal Light High Jewellery Gala in Seoul, an opulent affair that drew together industry heavyweights, Jin solidified his position with a stunning presence.
BTS' Jin as an ambassador for Fred Jewelry: The K-pop idol attends Monsieur Ideal Light High Jewellery Gala
In a business statement, FRED commended Jin for his "radiant energy, artistic qualities, values, and high standards" and how they matched the Maison's past and the objectives of its founder. Based on a comment made on the brand's official website and social media channels, Jin reflects "unwavering optimism and joie de vivre."
Jin's ambassadorial role was further acknowledged at the Monsieur Ideal Light High Jewellery Gala. Hosting the occasion was FRED Jewelry, whose newest collection of upscale pieces, "Monsieur Fred Ideal Light," was on exhibit.
Jin chose a cream-colored, loose-fitting, sequined suit. A white t-shirt underneath and loose silk trousers gave the outfit an unassuming appearance of elegance and served as a contrast. The accessories, including jewelry and white shoes, were carefully chosen to be both subtle and eye-catching.
His "radiant" appearance and how well he captured the design of the brand caught everyone in the audience. At a time when K-pop is creating waves outside of the music business, brands like FRED are ready to collaborate with influencers who can create an international appeal.
One notable instance of this tendency is the Monsieur Ideal Light High Jewellery Gala held in Seoul. The event demonstrates how luxury firms are using private events highlighting their past to attract younger, more tech-savvy consumers. Apart from celebrating the launch of the new collection, the event allowed the brand to shine in South Korea and other crucial areas.
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Jin's appointment as the global brand ambassador for FRED Jewelry is a conscious pairing of a classic luxury company with a modern star whose influence transcends music and fashion. Jin not only personifies Maison FRED's values but also creates the path for possible future alliances with his unique mix of artistic expression and worldwide appeal.
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