“THIS is quality marketing”: Fans react as Pete Davidson poses for the new Reformation Valentine’s Day 2025 campaign 

With Reformations’ Valentine's Day commercial campaign in February 2025, comedian Pete Davidson caused a stir with a shockingly tattoo-free body. Davidson began getting rid of his many tattoos in 2020; the ad shows him in basic white rib knit boxers and the 'Official Boyfriend' sweatshirts. Davidson plays the role of the encouraging spouse in a Matthew Frost-directed commercial, where she waits outside a changing room and gives ladies her thoughts as they try on items.

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Pete Davidson's new Reformation Valentine’s Day 2025 campaign: Fans' Reactions

‘Reformation’ took to its official Instagram handle and shared its Valentine’s Day ad campaign video, captioning,

“Pete Davidson, Official Boyfriend of Reformation.”

One fan praised the quality of the campaign video in the comment section stating:

“Now THIS is quality marketing. Insane.” (@dhdimichele on Instagram)

Others were also quick to join the comment box to hype the global comedy Icon by adding:

‘This is BRILLIANT!!!!!👏👏👏👏’ (@jennalyonsnyc on Insta)

‘how do i add him to my cart’ (@melissabriannaa on Insta)

‘The Super Bowl Ad we all needed, wanted, craved.’ (@leahs23 on Insta)

‘The people’s boyfriend’ (@twoofakindbrows on Insta)

‘this is iconic’ (@sixtinerouyre on Insta)

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The official Instagram handle of ‘thesaybible’ posted pictures of Pete stating,

‘Pete Davidson debuts new look for Reformation’s Valentine campaign after spending $200k on tattoo removal.’

The comment section was flooded with his fans' words, some of the best are:

‘Wow! He looks great!’ (@jewellsss_1 on Insta)

‘You know what? Hell ya. Hell ya’ (@alayshamarshall on Insta)

‘He Looks So Much Better! Looks Healthy.’ (@trying.calvin on Insta)

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The official X.com handle of ‘The Independent’ featured a thread captioning.

“Pete Davidson reveals tattoo-free look in new Reformation campaign for Valentine’s Day”

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Overall, the well-publicized Valentine's Day 2025 advertisement displayed both the marketing plan of the company Reformation and Davidson's change. Apart from emphasizing Davidson's new tattoo-free approach, the advertisement also shows a transformation in his public persona in keeping with Reformation's sustainable design ideas. In the fashion sector, engaging tales may be created when personal progress and brand storytelling converge, as seen in this cooperation.