“This man holds insane power”: Netizens rejoice as Cha Eun-woo ranks #1 in Brand Best Coverage by EMV and Celebrity Post by Interactions for PFW AW25

Cha Eun-woo recently made waves after a data-driven influencer marketing Parisian software, Campaygn, revealed him as the top celebrity in brand coverage and engagement metrics at Paris Fashion Week Autumn/Winter 2025. The True Beauty star ranked first in Brand Best Coverage by EMV (Earned Media Value), which was stated as €3.9 million (roughly $4.2 million USD).

Additionally, Cha Eun-woo recorded the top celebrity post by interactions, which was 4.7 million during Paris Fashion Week Fall/Winter 2025. Being a part of Yves Saint Laurent, Cha Eun-woo represented the brand as its ambassador at Paris Fashion Week.

Fans of Cha Eun-woo were delighted with the new data that highlighted the actor’s impact in the fashion world. As a result, his followers swamped the internet with their admiration for him. One user on X commented:

“This man holds insane power like yall don't understand he is from a very nugu company. Even ppl in korea don't know what's fantagio cha eunwoo you're a global star!!!!”

Fans react to Cha Eun-woo’s impact in the world of fashion

Many other fans reacted to the recently revealed data and Cha Eun-woo’s impact on Paris Fashion Week FW25. While some said he is the real influencer, others emphasized that his presence illuminates everything.

“Finally, the real matrix of a true influencer! Congratulations #CHAEUNWOO SAINT LAURENT AMBASSADOR CHA EUNWOO,” commented a fan.

“The real impact Cha Eunwoo achieved, despite less exposure time. His thing goes beyond just persisting. His presence illuminates everything and enhances elegance. YSL PRINCE GLOBAL BRAND AMBASSADOR CHA EUNWOO,” a fan expressed.

More fans chimed in with praises.

“OMG The Global Fashion Icon King Congratulations! SAINT LAURENT WITH CHA EUNWOO,” commented an admirer.

Some described him as global fashion king, while others praised him as handsome and smart.

“The true global icon of PFW 2025. Congratulations Eunwoo you're the best !!,” a fan wrote.

“The real No.1 Fashion Icon in the Paris Fashion Week it's The CHA EUNWOO SAINT LAURENT WITH CHA EUNWOO,” stated an admirer.

BLACKPINK's Jisoo, Becky, and Doechii were other celebrities following Cha Eun-woo

Cha-Eun-woo topped the list in terms of brand coverage and post engagement metrics. Following him, BLACKPINK’s Jisoo was placed at the #2 spot for €2.8 million EMV, along with 3.1 million post interactions. Jisoo attended Dior’s AW25 during Paris Fashion Week.

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The third spot was taken by Becky with €1.4 million EMV for Chanel’s Best Brand Coverage. Doechii took the fourth place with €1.3 million EMV for Schiaparelli.

In terms of celebrity post interactions, BLACKPINK’s Rosé was placed at #3 and SEVENTEEN’s Mingyu was placed at #4 with 3 million and 2.2 million post interactions, respectively.

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