'%20x='0'%20y='0'%20height='100%25'%20width='100%25'%20%0A%20%20%20%20%20%20%20%20%20%20xlink%3Ahref='data:image/jpg;base64,/9j/2wBDAAYEBQYFBAYGBQYHBwYIChAKCgkJChQODwwQFxQYGBcUFhYaHSUfGhsjHBYWICwgIyYnKSopGR8tMC0oMCUoKSj/2wBDAQcHBwoIChMKChMoGhYaKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCj/wAARCAAGAAoDASIAAhEBAxEB/8QAFgABAQEAAAAAAAAAAAAAAAAAAAMF/8QAIBAAAgIDAAEFAAAAAAAAAAAAAQIDBQAEEQYIIjFhkf/EABUBAQEAAAAAAAAAAAAAAAAAAAEC/8QAGREAAgMBAAAAAAAAAAAAAAAAAAECAxEh/9oADAMBAAIRAxEAPwCHgl/u295XRyJEm1b6OztSSdJHGlVUB+D7VHBzN+b080bzO6391GrMSEBQhfrpHf3GMIdLteNH/9k='%3E%3C/image%3E%3C/svg%3E)
On March 22, 2025, Kim Kardashian's SKIMS released a statement about the complete acquisition of the star’s other brand, SKKN by Kim. The brands released their statements through their respective social media accounts. Per notification, both the Kim Kardashian labels will come under one roof now.
The direct-to-consumer label, SKKN by Kim was initially a skincare brand but later added makeup and perfumes to its portfolio. Kim launched the beauty brand on June 21, 2022, in partnership with Coty.
SKIMS announced the takeover of Kardashian's majority ownership and Coty's 20% minority share in SKKN by Kim. Coty had acquired a share in SKKN by Kim in 2021 for $200 million, according to WWD.
While the acquisition price of SKIMS has not been revealed publicly, the latest statement from SKKN by Kim said:
“We’re excited to announce SKIMS has acquired SKKN by Kim! Enjoy your favorite SKKN essentials for a limited time as we prepare to relaunch under the SKIMS brand.”
Fans of SKIMS and Kim Kardashian were impressed with the business move. Followers flooded the internet, praising Kim and her label. One user on X stated:
“The ultimate one stop shop for all things Kim K brand is finally comingggggg omg!!!!”
Fans were excited about getting SKKN products at SKIMS stores, and felt this was big news for skincare lovers.
“Hopefully means we can get skkn at the skims nyc flagship store!!,” a fan expressed.
“Yaaas, big news for skincare lovers! SKIMS and SKKN by Kim are joining forces, and I'm hyped to see what's in store,” commented an admirer.
“This acquisition is a strategic move that highlights collaboration in beauty! Excited to see where this goes!,” wrote another fan.
“We are excited for their launching,” stated a fan.
Some seemed excited about the acquisition of SKKN by Kim, while others congratulated the brands.
“I’m so excited,” commented an admirer.
“Kim makes moves againnn,” stated another fan.
“Congratulations to all,” another fan expressed.
“Thought Kim owned both anyway ?” a fan wrote.
Kim Kardashian started SKIMS in September 2019
Kim Kardashian co-founded the shapewear and clothing business SKIMS on September 10, 2019, with Emma Grede and Jens Grede. The brand was valued at more than $4 billion in July 2023, and is known to advocate body positivity, diversity, and inclusive sizing.
The initial drop of SKIMS consisted of 36 pieces that included control top thongs, mesh bikini bottoms, full-length bodysuits, bralettes, push-up bras, sheer-sculpting slips, and more.
Over the years, SKIMS added more to its portfolio including swimwear and dresses. Recently, Kim Kardashian’s company launched an extensive Wedding Shop collection on March 20, 2025. It offered dresses, pants, bikinis, corset tops, midis, socks, and more.
Trending
The brand has featured prominent celebrities as the face of their different campaigns including Patrick Schwarzenegger, Abby Champion, BLACKPINK’s Rosé, Tate Mcrae, Sabrina Carpenter, and more. The brand’s products are sold from their eponymous website.
Your perspective matters!
Start the conversation
