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From the group SEVENTEEN, South Korean superstar Mingyu has become a media favorite in this age of social media interaction, driving personal businesses and luxury fashion corporations. Mingyu's position #1 in Earned Media Value (EMV) rankings and naming Dior's top influencer for the AW25 fashion season underlined the growing relevance of influencers in shaping the tales of luxury brands.
SEVENTEEN’s Mingyu becomes the top influencer for Dior with #1 place in EMV rankings: Fans' Reaction
A post was added on X.com by riri | saw SVT & EN-, with the caption:
"DIOR bagged the TOP 1 brand by EMV ranking across all AW25/FW25 fashion weeks (paris/london/milan) mingyu got the HIGHEST % EMV among all artists who attended all fashion weeks. kim mingyu, truly one of the most influential artists today! i am so proud!"
One of the fans retweeted the post, writing:
"kim mingyu, the power that you hold" (@aintriczz_ on X.com)
The fan expresses his pride over Mingyu's achievement in securing the top position in the EMV rankings. His tone is encouraging towards his career.
Another post was added by the X.com handle of the World Music Awards with the caption:
"#MINGYU is No. 1 in the EMV ranking of the Top Key Voices for "Paris Fashion Week-AW25" by Lefty & Karla Otto! His Earned Media Value (EMV) stands at $18.5M, twice that of his last appearance, with an overall engagement rate of 10.5%, contributing 21.94% of Dior's Total EMV ($84.3M)! He's the highest-ranked among other artists and the top male celebrity! 💪1⃣🔝🕺🌟🗼🇫🇷🕶️👚👖👞⌚2⃣0⃣2⃣5⃣ 👑❤️🔥"
The post had comments such as:
"Not only in paris, (milan london ny) too" (@svtpopbase on X.com)
"Our "Dior prince" evolved in "Dior King" 👑" (@_Skyisthelimit9 on X.com)
"Maturity is when u realise all these lists are total and utter bs 😂😂" (@iamurnp on X.com)
Some of the fans cheered him up for the number 1 ranking, while one of the fans criticized the system of rankings.
Another post was added on the X.com handle of Mingyu’s | Saw Seventeen, with the caption:
"Mingyu being the TOP INFLUENCER among ALL Fashion Weeks this season is just soooo sexyyyyy. Yes, King!!!"
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SEVENTeens Mingyu's ascent to the top of the EMV rankings for AW25 marks a turning point that emphasizes the changing nature of influencer marketing in high fashion, not only as a fleeting fad on social media. As premium brands like Dior increase their use of social media, Mingyu, and other social media influencers will be essential in helping them form consumer perceptions and generate interaction.
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