“The IT Girl!”: Fans React as Jade Thirlwall Poses for Fendi Mamma Baguette Bag Campaign 

Pop star Jade Thirlwall caused a stir among Fendi's devoted following when the brand's most recent advertising campaign for its Mamma Baguette Bag line debuted. Some internet commentators have dubbed the ad "The IT Girl!" It portrays Thirlwall sporting several pieces from the collection.

All of them provide a new spin on Fendi's iconic Baguette style. Fans of high fashion and streetwear have been anticipating the release of the Mamma Baguette Bag in all its iterations, which is scheduled for release later this year.

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Jade Thirlwall Poses for Fendi Mamma Baguette Bag Campaign: Fans' Reactions

The official Instagram handle of Fendi took to social media to unveil the latest campaign for the Mamma Baguette Bag, captioning:

"A captivating journey is revealed in the Mamma Baguette campaign featuring British pop artist JADE, shot and directed by Scandebergs.

Discover the Mamma Baguette accompanying JADE as she heads to work, prepares for the spotlight backstage, and takes centre stage for a special performance, the new interpretation of the bag as her constant companion."

Fans of Fendi commented on the campaign, appraising it, especially mentioning Jade Thirlwall's appearance.

"The IT Girl!!!!!!! ✨🔥" (@berlheyrosa on Instagram)

Some additional comments included:

"Angel of our dreams 🪽🪽" (@jayscottttttt on Instagram)

"OH THE IT GIRL, OH THE MOTHER😭💞 (@haroldjoell on Instagram)"

"Best model chosen by fendi😍" (@viktoria.scipova on Instagram)

"WE LOVE JADE 🔥" (@katie.burdon on Instagram)

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The Instagram page of Little Mix Updates Info added a post featuring Jade Thirlwall in the Mamma Baguette campaign, stating:

"JADE previews her brand new upcoming single, “FUFN” in a new campaign for Fendi’s Mamma Baguette handbag!

This is such a GAGGG omg JADE X FENDI?! Plus the FUFN snippet sound so sick! 😭❤️‍🔥"

The comment section was flooded with comments such as:

"WHAT IS THIS 😮😮" (@young_bonezy on Instagram)

"When will we know the song date please ❤️❤️" (@kovacsovaema on Instagram)

"JESUS HELP" (@neontownmusic on Instagram)

"It sounds incredible ✨️😍" (@miika.ade on Instagram)

"Jade has not missed ONCE" (@rafaelvazquezofficial on Instagram)

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The official Twitter handle of Jade Thirlwall Charts posted a tweet sharing still photographs from Jade's Mamma Baguette campaign for Fendi:

"JADE for @Fendi’s Mamma Baguette Handbag campaign."

The post received responses such as:

"She ate!!!!" (@Babygirl on X.com)

"But never jade for her debut album" (@cindy baiana on X.com)

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Fendi's Mamma Baguette Bag campaign highlights the classic, metallic, and minor variations of the enduring Baguette design under Jade Thirlwall. Every iteration offers a fresh view of the design. Although the collection's pricing is still unknown, the campaign has already generated a lot of discussion among supporters because of its thoughtful mix of modernism and legacy. The release is expected for February this year via a few chosen outlets.