“Style Queen”: Fans swoon over GISELLE’s look for Loewe Paula’s Ibiza 2025 campaign

Loewe has unveiled its latest Paula’s Ibiza 2025 campaign, fronted by brand ambassador Giselle, who brings a vibrant energy to the sun-soaked visuals captured by photographer Gray Sorrenti along Portugal’s scenic coastline. She is a Japanese singer and rapper. She is a South Korean girl group Aespa's member.

The campaign continues the brand’s celebration of free-spirited summer style, with a focus on artisanal pieces that blur the lines between fashion and craftsmanship.

Among the featured items is a standout raffia basket bag, emblematic of the collection’s luxurious ethos. It comes with soft edges and delightful details. The hand-woven texture reflects LOEWE’s ongoing commitment to artisanal quality, while the bold black logo and fruit-inspired charm add a distinctive, whimsical touch.

"So hot pose and style queen @aerichandesu with suitable look from @loewe," a fan commented on Giselle's look.

Fans swoon over GISELLE’s look for Loewe Paula’s Ibiza 2025 campaign

Internet reacts to the singer's look for Loewe Paula’s Ibiza 2025 campaign.

"pinkselle with loewe perfectttt," a fan wrote on X.

"Love the vibe! That tomato handbag is a standout piece," an X user commented.

"pinkselle for LOEWE Paula’s Ibiza 2025 campaign," another user wrote.

"I never know loewe can be this chic and sassy. Soo aesthetically pleasing," another reacted on X.

"Pinkselle in LOEWE Paula’s Ibiza 2025 campaign LOOKING SO FINE," another commented.

"Oh how gorgeous you are aerichandesu," a fan reacted.

"Pinkselle in LOEWE Paula’s Ibiza 2025 campaign LOOKING SO FINE," a fan wrote.

"So pretty giselle my princess Loewe," an X user wrote.

Giselle embodies effortless glamour in a breezy coastal look

In one of the campaign highlights, the rapper shines with effortless glamour. Styled by Benjamin Bruno, she wears a fringed ivory mini dress that moves with the breeze, creating a dynamic silhouette against the sandy landscape. Her look is complemented by pastel pink hair, styled to enhance its natural flow, along with angular sunglasses that introduce a modern edge.

Jonathan Anderson's vision shines through this whole campaign, and it all centers around bright, rich textures and bold jewelry. The team behind the visuals includes hair stylist Yoon Heena, makeup artist Son Yumin, and nail artist Sandra Luz, with production support from Farago Projects and set design by Vincent Olivieri. The campaign is brought to life with a soundtrack curated by Krystal Klear.

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The rapper was officially named Loewe’s brand ambassador on March 1, 2024. She debuted in this role at the label’s Fall 2024 Ready-to-Wear show in Paris. The same year, she took on the role of muse for a new Seoul brand called Either&. This boosts her growing prominence across both the fashion and beauty industries.

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