On April 8, 2025, YouTube channel of BANGTAN TV released episode 29 of BTS' Jin’s variety show RUN JIN. At the end of the latest episode, the preview of the next episode was displayed. The teaser of upcoming episode 30 of RUN JIN featured Kim Seokjin wearing a tee with a text in Korean language, whose translation read ‘Don't mess with the princess.’
Shortly after the release of RUN JIN’s episode 29, BTS' Jin’s printed tee shown in the teaser of next episode sold out on the official website of its brand. The X page of @TheePopCore reported that Seokjin’s tee sold out on the official website with 30 minutes of teaser release. It was a plain white t-shirt with the stated quote printed in black.
Fans of BTS' Jin were thrilled with this revelation, therefore, they flooded the internet with admiration for the idol and his impact on fashion and style. One user on X commented:
“Seokjin impact.”
Netizens reacted to the sold out scenario of BTS' Jin’s latest tee
Many other fans gave mixed reactions on the internet. While some dubbed it as ‘prince’s influence,’ others called him sold out king.
“Omg Prince's influence,” stated a fan.
“our Sold out princess,” commented a fan.
“This is one of the MANY reasons why he's my bias. He's NEVER afraid to be himself,” commented an admirer.
“Sold out king,” another fan stated.
Some emphasized the impact of BTS' Jin’s style, while others dubbed the Running Wild singer as trend setter.
“Bow down, ARMY! Our Worldwide Handsome Jin wore the "Don't mess with the princess" tee on the upcoming Run BTS ep. 30, and it vanished from Coupang in 30 minutes! That's the Jin effect for ya! Get ready for some royal chaos!,” stated an admirer.
“Wherever @BTS_twt goes, whatever they wear, it's SOLD OUT. They truly are SOLD OUT KINGS.,” stated an admirer.
“For years people, i e. haters, been mocking Jin for his unconventional approach to various things, yet he has ALWAYS been a trend setter, role model in every field! Hope Jin's impact chokes all bad people!,” commented another fan.
“Did he find this himself or did staff find it because this is perfect and i totally see it going into the rotation with the pjs and bh hat,” a fan wrote.
BTS' Jin’s Gucci outfit sold out in February 2025
After wearing a Gucci outfit to Incheon Airport in February 2025, Seokjin showed his influence in the fashion world as his outfit sold out in the US within hours after he was spotted.
Gucci ambassador Jin left for Milan on February 23, 2025, to attend the luxury label’s Fall/Winter 2025 runway show, and the BTS member was sighted at the airport on his way there.
He sported a Gucci Cotton Jacquard Jacket ($3500) and matching bottoms ($2100) with GG Shadow. The idol accessorized his airport attire with a Gucci Horsebit 1955 Soft Small Shoulder Bag ($3600), which boasted Jin’s personalized strap.
Seokjin’s followers were quick to rush to see his look after his photos and videos featuring his airport look went viral. Even on Gucci's official US website, his outfit was sold out.