“Perfect Match”: Internet reacts as Irina Shayk stars in the new Sporty & Rich “Sports” collection campaign

One of the most well-known supermodels in the world, Irina Shayk, has once again taken the stage, this time as the face of Sporty & Rich's latest 'Sporty & Rich' collection campaign. The advertisement, which combines luxurious design with athletic traits, has been poured all over the internet. Comments on social networking sites and fashion blogs abound, praising the fresh approach of the campaign and denouncing its style decisions.

Renowned for her adaptability and captivating presence on and off the runway, Irina Shayk was chosen to head the campaign to give the brand's image glitter and agility. Dynamic cuts, technical materials, and a color palette echoing sportswear and luxury fashion characterize the collection.

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Internet reacts as Irina Shayk stars in the new Sporty & Rich “Sports” collection campaign

A post was added on the Instagram page of Sporty & Rich, with the caption:

"New Sports Drop releasing Thursday, April 3rd at 9am PST.@irinashayk @d.avit @emilyoberg"

The post was filled with comments, among which the top comment read:

"Irina and SaR perfect match" (@gelvichst on Instagram)

Some additional comments on the post are:

"Omg 😍😍😍 Irina ❤️‍🔥❤️‍🔥❤️‍🔥❤️‍🔥❤️‍🔥" (@elena.mackenzie.photo on Instagram)

"Queen 🔥" (@cecilebensimhon on Instagram)

"can't wait for april 3rd!!" (@anna._.russ on Instagram)

Fans were obsessed with Irina's dynamic look in the sportswear. They expressed their excitement by praising her beauty and eagerly awaiting the collection's launch.

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Another post was added on the Instagram page of Sporty & Rich, with the caption:

"New Sports Drop releasing Thursday, April 3rd at 9am PST. @irinashayk @d.avit @emilyoberg"

Some of the comments on this post include:

"So GOOD ❤️" (@heatherly.dawn on Instagram)

"Loving the blue hues 💙" (@somethinglinen on Instagram)

Fans and followers praised Irina for her magnetic presence before the camera while appreciating the colors that suited her.

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One more post was added by the Instagram page of PURPLE, sharing Irina Shayk's pictures from the Sporty & Rich campaign. The caption read:

"Irina Shayk for Sporty & Rich (@irinashayk @sportyandrich) introducing the new Sports Drop, released on April 3rd."

Irina Shayk's presence in the Sporty & Rich campaign has attracted a lot of interest online, highlighting the potential of combining high fashion with athleticism. Many viewers have been swayed by the striking graphics and vibrant design of the campaign, which have generated debates online and in the business sector regarding the direction active luxury is going.