“OUR NUMBER ONE GIRL”: Fans swoon over BLACKPINK’s Rosé’s latest PUMA campaign

Rosé of Blackpink and PUMA have teamed up for an advertisement highlighting the Speedcat sneakers. With this agreement, which was exposed in June 2024, Rosé will formally represent PUMA as the global ambassador.

For the commercial campaign, photographer Javier Castán catches Rosé tanning in the desert heat, presenting numerous iterations of the Speedcat sneaker. Among them, is the brand-new "Pink Blush"—in all its splendor.

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BLACKPINK’s Rosé's latest campaign for PUMA: Fans' Reaction

Rosé took to her Instagram handle, sharing glimpses from her latest campaign for PUMA. The post was captioned,

🐈‍⬛ @pumasportstyle @puma #Speedcat

Top in the comment box was,

Some of the other fan reactions included:

"Love your style🙌" (@musicianchae on Insta)

"twinninggg bebeee😍😍" (@bby.cil on Insta)

"Queen of Puma 👑😍❤️" (@rosesblackpnk on Insta)

"The first picture the looking eyes so 🔥🔥🔥🥵" (@azxy_lalisa on Insta)

"Our queenie 💕" (@pumasportstyle on Insta)

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The official Instagram handle of MANIFESTO Magazine shared a series of pictures and videos on their page, captioning:

"@roses_are_rosie is the new global brand ambassador of @puma! “I am so excited to join the PUMA family,” the @blackpinkofficial star said. “I cannot wait for my fans to join my next chapter with PUMA.”

The comment section was filled with praises for this campaign, such as:

"Queen Rosé! We're rooting for you!" (@park_rs11 on Insta)

"Superstar Rosé" (@rosiethailand on Insta)

"The coolest puma ambassador" (@melophile_9706 on Insta)

"🔥🔥🔥🔥puma girl girl girl girll" (@sailajabandiguptapu on Insta)

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Another post was added on the X.com handle of Blackpink Global Fanbase with the caption:

"ROSÉ stuns for a new Puma Ad campaign"

Among the fan reactions, some of the top comments include:

"ROSÉ FOR PUMA" (@Nadinerivera07 on X.com)

"wow 🔥" (@rosie_bellen on X.com)

"#ROSÉ stuns for Puma global campaign." (@CLAUDIA53330054 on X.com)

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This collaboration exemplifies Rosé's impact on the fashion industry and PUMA’s dedication to collaborating with modern artists to appeal to a wide range of consumers.

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