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Kim Kardashian recently turned heads at the SKIMS Drive-In pop-up at Mel’s Diner in Los Angeles, showcasing her ability to balance motherhood and business. The star arrived at the event with three of her children, adding a personal touch to the brand’s latest promotional event. She caught attention with a beige color outfit.
"My fashion inspo," a fan reacted on X.
The SKIMS Drive-In, a temporary transformation of the iconic diner on the Sunset Strip, offers visitors an exclusive look at the brand’s latest collection, along with a curated menu to enhance the experience. Kim has been putting on looks that are true to the look of SKIMS, showing off the sleek, fitted outfit all in beige. She climbed into a shiny old-model car that had a custom license plate that read "SKIMS." She looked cool and stylish.
Internet reacts as Kim Kardashian poses for SKIMS Drive-in at Mel's Diner
Netizens commented on Kim Kardashian's SKIMS drive-in look:
"She’s done an incredible job building this brand while staying focused despite all the distractions. It’s impressive. Do you agree?" a fan wrote on X.
"Looking so beautiful," another fan commented.
"Wow that’s amazing," an X user wrote.
"Is there anything more refreshing than a great new product glad to see you are still innovating and improving the world," another user wrote.
"I’m super proud of you Kim. Congrats," another commented.
"Beautiful lady," another wrote.
Kim Kardashian's Skims: A billion-dollar brand
Kim Kardashian started Skims in 2019. This company makes shaping underwear and foundation garments. It has grown into a brand worth billions. Initially, Skims sold its products directly to its customers, but soon, the brand spread to many stores. Over the years, Skims has broadened its offerings to include loungewear, menswear, and unisex clothing, with physical retail stores opening in the US and the UK in 2024.
Skims have changed fashion. Kim won the Brand Innovator award at the 2021 WSJ. The company is also listed in Time's list of 100 Most Influential Companies. As of 2023, its valuation stands at $4 billion.
Kim Kardashian's custody concerns and family drama
All of Kim Kardashian's kids were present at the Drive-In pop-up except North West, her eldest daughter. The reason for her absence remains unclear, though reports suggest she was not visiting her father, Kanye West, who is currently overseas. There has been talk swirling about family dynamics lately, particularly with custody issues on the table.
The drama between Kim and Kanye has been heating up lately. It all started over a song involving North West where Kim reportedly came out against it. Additionally, Kim has expressed unease over Kanye’s public remarks about her and her family, raising concerns about their effects on their children’s well-being.
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Despite all her challenges, Kim stays focused on her brand and public persona. The SKIMS Drive-In event exemplifies her continued success in the fashion industry and her ability to seamlessly integrate family and business into her high-profile lifestyle.
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