"Match made in fashion heaven": Fans rejoice as BLACKPINK's Jisoo poses for Tommy Hilfiger for Bazaar campaign

Tommy Hilfiger has announced its Spring 2025 campaign, and it features the Korean fashion icon BLACKPINK Jisoo. This collection introduces a brand’s signature preppy aesthetic, mixing classic styles with modern versatility.

The South Korean singer's collaboration with the fashion house in 2024 continues with this new campaign. The Spring 2025 collection presents stripes, blazers, and skirts, introducing the “Sofia for Tommy” collection.

The official Tommy Hilfiger X account posted about the singer's new look:

"A match made in fashion heaven."

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Fans Celebrate Jisoo's Stunning Tommy Hilfiger Bazaar Campaign

Fans react to the singer's new look on X.

"This is so refreshing, clean, modern and chic," an X user commented.

"I’m gonna wear stripes too! I love the cardigan & the person who’s wearing it." another user wrote.

"I'm falling in love with her again and again" a fan reacted on X.

"THIS IS EXQUISITE. I’M NOT OKAY!!! JISOO X TOMMY IS SO PERFECT TOGETHER," another fan commented.

"tommy and jisoo look like everything I see in my dreams. I swear that you guys be young forever," another X user wrote.

"She looks completely stunning in all her photos omg," another user wrote.

In a press release, the South Korean singer revealed,

“My style is always evolving, and working with Tommy Hilfiger has been a defining part of that journey. This collection blends American heritage with refined simplicity, and makes me feel comfortable, empowered and completely myself."

She added,

"I love how each piece fits into my everyday life, allowing me to express who I am in any moment. It’s been a joy to bring that spirit to this campaign.”

Tommy Hilfiger revealed,

“I have always been inspired by the women redefining culture, and Jisoo is the perfect embodiment of this movement. She is a modern entertainment icon who radiates confidence, positivity, and effortless charisma. Jisoo brings fresh, global perspective to our Americana style, making her the ultimate Tommy woman for today.”

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Jisoo looks for Tommy Hilfiger for Bazaar campaign

In the new collection, the singer wears a white tank top with navy stripes and a small logo accent. She pairs it with red trousers featuring a gold button. Her hair is styled sleek and glossy.

She also embraces a navy and white striped tank top featuring a buttoned neckline. She matches it up with a whole ensemble in navy blue to round out her outfit. She ties a sweater and tucks it around her waist.

The singer also looks stylish in a preppy, sporty-chic outfit. She wears a red Polo shirt tucked into a navy skirt. A cream-colored cardigan is draped over her shoulders. She wraps everything in white sneakers and a pair of blue bows tied.

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The BLACKPINK singer is a fashion icon as she became a global ambassador for Tommy Hilfiger in October 2024. She was featured in the brand's Fall 2024 campaign. The singer was chosen as the main model of Cartier's Pasha de Cartier in 2020.