“LEWLEWLEMON”: Fans react as Lewis Hamilton becomes the newest ambassador for Lululemon

Seeing Lewis Hamilton as Lululemon's new brand ambassador was not on anyone's 2025 Bingo card. A day ago, Hamilton took to Instagram to post his new "adventure" with Lululemon. The brand describes Lewis Hamilton as:

"Seven-time world champion. Advocate. Adventurer. Actual knight...and our newest Ambassador. Lewis Hamilton embodies our strongly held belief that mindful movement fuels human possibility, and his drive is inspiring in more ways than one," Lululemon writes.

Lewis Hamilton and Lululemon are a love story made in workout heaven. This is what the newest brand ambassador had to say about the brand:

"What I love about lululemon is that they see movement the same way I do. A workout is never just a workout—it’s part of a journey to fulfilling your potential," Hamilton states.

Hamilton fans came rushing to the comment section to congratulate him, to ask questions about the collaboration, and more. One fan decided to play around with the collaboration by creating a new name for it. They said:

"LEWLEWLEMON 😭🤍 " - @j.chloie joked.

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How did fans react to Lewis Hamilton becoming Lululemon's newest ambassador?

Lewis Hamilton posted a photo in a matching black Lululemon set with the caption:

"A mission to go beyond. The adventure is just getting started. @lululemon," Hamilton wrote.

There are a plethora of reactions from the fans in the comments. Have a look at a few of them:

"I think this man wants to break the internet 🔥🔥🔥 " - @_andrewoliver commented.

Another Instagram user is wondering if the Lululemon set that Lewis Hamilton is wearing in the photo is available for purchase. They wrote:

"Has this fit dropped yet?" - @andyy.acosta8 asked.

One fan is ready to drop all his cash for the items from this collaboration. They commented:

"Take all my money 💀 "- @me.thejourney expressed.

Another die-hard Hamilton fan said:

"Never bought anything lulu but I guess I’m gonna have to now 🤭 " - @jennyvuongtran chimed in.

Amidst all the appreciative comments, there are also fans who are not happy with the collaboration. They expressed:

"Big 👎🏽 on this collab. This is not a company you should be aligning yourself with. They have a documented history of racism." - @analog_alli stated.

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For those who are interested in buying pieces from this collaboration, Lewis Hamilton already has a few favorite Lululemon pieces he has highlighted. You can head over to the Lululemon website to grab them.