Rapper and producer NAV recently found himself at the center of a viral moment when he denied wearing Yeezys in a widely circulated clip. The video, which surfaced on Twitter, shows the Canadian rapper being told by fellow artist Neon to take a look at the popular footwear brand. However, the Canadian producer was quick to shake his head, firmly stating that he was not wearing Yeezys.
On social media, netizens started talking about it, debating what it meant.
"Ig Nav and Ye have beef," an X user wrote.
Ye's name is dragged into the conversation because Yeezy is a company created by American rapper and designer Kanye West. It focuses on media, fashion, and music. The brand worked with giants like Gap and Adidas to create clothes and shoes.
Internet buzzes as rapper NAV denies wearing Yeezys in viral clip
The Canadian rapper, known for his signature style and laid-back demeanor, has previously expressed his preference for various high-end brands. Yeezy has remained common and important to rappers in the hip-hop world. The rapper denying Yeezy has become a talking point among fans.
"I never seen not one person wear yeezy's in 2025." an X user wrote.
"Nav looked at Neon like he just suggested committing a federal crime," another user commented.
"Yeezys are not popular now," another reacted.
Kanye West clarifies he’s not jealous of the Canadian rapper at Rolling Loud
After Carti’s big performance on March 16, a fake screenshot spread online, claiming to be from Ye’s Instagram. In the fake messages, Ye supposedly questioned why Carti didn’t invite him on stage but brought out so many others, including the Canadian rapper. The message also made fun of another artist, Kai.
Kanye West wants everyone to know he's not jealous that the Canadian rapper joined Playboi Carti on stage at Rolling Loud.
"Had a whole damn chessboard with all of those pawns," said the fake texts. "You even had Nav up there. ... And why is Kai so short. ... F**king Nav bro really."
To clear things up, Ye retweeted the screenshot and simply wrote,
"This is not real," making it clear he has no problem with the Canadian rapper.
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Navraj Singh Goraya is a rapper and producer from Canada. He started his career in the mid-2010s by producing music for other artists before becoming a rapper. In 2015, he helped produce Drake's song Back to Back, which became a big hit, reaching the top 30 on Canadian and U.S. music charts. In 2016, he signed with XO, a record label owned by The Weeknd, which is part of Republic Records.
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