“Her itgirlism game so strong”: Fans praise BLACKPINK's Jennie’s style as she becomes the face for Chanel 25 handbag

On March 24, 2025, the luxury fashion house Chanel unveiled the campaign video featuring BLACKPINK's Jennie as the new face for its 25 Handbag. In the video, the female idol flaunted flaunted different colorways of the Chanel 25 Handbag. The brand captioned the post saying that Jennie expresses her new sense of style.

“Singer and House ambassador #JENNIE becomes the face of the new CHANEL 25 handbag. Freely expressing her unique sense of style, she makes her way through the buzzing streets of New York in a film directed by Gordon von Steiner. A variation on the emblematic codes of the House, featuring two large signature side pockets, the CHANEL 25 is designed for an active and multi-faceted lifestyle.” Chanel stated.

Fans of Jennie were impressed with her style in the latest campaign video, therefore, they swamped the internet with their admiration for her. To express this, one user on X said:

“her itgirlism game so strong, there's nobody like her”

Several fans praised BLACKPINK's Jennie’s appearance in the latest Chanel 25 bag campaign. While some said it gave Old Money vibes, others said the Mantra vocalist looked classy and beautiful.

“The most touching advertisement so far. oimeoiii it's beautiful, it's luxurious, it's youthful, it's classy, it's high-class,” a fan commented.

“I really love this new campaign, that glow up JENNIE hits different.,” stated an admirer.

“You are beautiful, you are pretty, you are so classy. You look classy but still very youthful,” wrote a fan.

“The vocals and the whole look? Jennie you never fail to surprise me,” commented a fan.

“Honestly who would’ve thought in 2025, the face of influence would be an Asian woman, specifically Jennie Kim This film is giving Claudia Schiffer/Cindy Crawford,” wrote another fan.

Many said that BLACKPINK's Jennie is a perfect fit for Chanel, while others alluded to her as ‘queen.’

“The face, the song, the fit, the bags? Old money vibes,” commented an admirer.

“JENNIE...queen of our heart, JENNIE has once again proven why she's the perfect fit for CHANEL,” stated another fan.

“JENNIE x CHANEL = Perfection That handbag is everything,” commented an admirer.

“jennie is literally untouchable like who's doing it like her exactly,” stated a fan.

“She's gorgeous !! The human chanel,” wrote another fan.

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BLACKPINK's Jennie became Chanel ambassador in 2019

Jennie Kim is Chanel's global ambassador. Initially, she was the face of Chanel Beauty in 2017. Following that, she was named the fashion house's official worldwide ambassador for 2019. A few weeks back, in January 2025, BLACKPINK's Jennie joined Paris Haute Couture Fashion Week as an invitee for the Chanel Haute Couture SS25 event.

The Love Hangover singer donned a baby blue cape alongside feather-like embellishments on the shoulders and a black ribbon. Her baby blue bralette matched the ornate cape and contrasted nicely with her straight-legged black leggings.